{"id":15881,"date":"2024-07-26T14:34:13","date_gmt":"2024-07-26T18:34:13","guid":{"rendered":"https:\/\/www.stg.openenglish.com\/blog\/es\/?p=15881"},"modified":"2024-07-26T14:34:13","modified_gmt":"2024-07-26T18:34:13","slug":"historia-de-amazon","status":"publish","type":"post","link":"https:\/\/www.stg.openenglish.com\/blog\/es\/historia-de-amazon\/","title":{"rendered":"\u00bfC\u00f3mo Amazon se convirti\u00f3 en el rey del E-Commerce?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ninguna empresa de \u00e9xito naci\u00f3 siendo un gigante, este tambi\u00e9n es el caso de Amazon, quien en el a\u00f1o de 1994 inici\u00f3 sus primeros pasos con el mexicano Jeff Bezos a la cabeza y hoy, tal como lo ha anunciado la misma compa\u00f1\u00eda, sus ganancias alcanzan los <\/span><a href=\"http:\/\/www.estrategiaynegocios.net\/empresasymanagement\/1173530-330\/las-ganancias-de-amazon-alcanzan-los-us1600-millones\"><span style=\"font-weight: 400;\">$1.600 millones<\/span><\/a><span style=\"font-weight: 400;\"> solo en el primer trimestre del 2018, con ingresos globales de US$51.000 millones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero, \u00bfc\u00f3mo empez\u00f3 todo? Esta es la historia de la empresa que inici\u00f3 siendo una librer\u00eda online y hoy ofrece servicios de Cloud Computing (siendo el proveedor n\u00famero uno), televisi\u00f3n y m\u00fasica en l\u00ednea, marcas propias de ropa para mujeres, hombres, beb\u00e9s, ni\u00f1os y hasta de comida.<\/span><\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_10149\" class=\"cp-popup-container cp-popup-live-wrap cp_style_10149 cp-module-inline cpro-open \" data-style=\"cp_style_10149\" data-module-type=\"inline\" data-class-id=\"10149\" data-styleslug=\"in-content-top-700x400-banner\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '10149' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '10149' data-section='configure' value='[]' ><style id='cp_popup_style_10149' type='text\/css'>.cp_style_10149 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_10149 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:3px 3px 3px 3px;mobile-breakpoint:767;}.cp_style_10149 #panel-1-10149 .cp-target:hover { }.cp_style_10149 #panel-1-10149 { }.cp_style_10149 .cp-popup-content { width:700px;height:300px;background-color:#fff;}@media ( max-width: 767px ) {.cp_style_10149 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:3px 3px 3px 3px;mobile-breakpoint:767;}.cp_style_10149 #panel-1-10149 .cp-target:hover { }.cp_style_10149 #panel-1-10149 { }.cp_style_10149 .cp-popup-content { width:320px;height:137px;background-color:#fff;}}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field{ 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{ border-style:none;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-color:#757575;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target { }.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { }.cp_style_10149 #cp_image-1-10149 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10149 #cp_image-1-10149 .cp-target:hover { }.cp_style_10149 #cp_image-1-10149 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10149 #cp_image-1-10149 { left: 0px;top: 0px;z-index:2;}}@media ( max-width: 767px ) {.cp_style_10149 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content Curso Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_image-1-10149\" class=\"cp-field-html-data   cpro_count_conversion oealt-cursobnr cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"goto_url\" data-step=\"1\" data-redirect=\"https:\/\/www.openenglish.com\/curso\/?utm_source=organic&#038;utm_medium=blog.openenglish.com&#038;utm_campaign=ALL-20220824-generic-curso_funnel-content_banner700x400-Adult-track1&#038;utm_term=\" data-redirect-target=\"_self\"   >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-cp-src=\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/Curso-de-Ingles-Blog-Banner-v001.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-1\" alt=\"Curso de Ingles Blog Banner v001\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_10149' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"10149\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfC\u00f3mo naci\u00f3 Amazon?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">En el espacio de un garaje, en la ciudad m\u00e1s grande del estado de Washington, Seattle, un puente feriado de 1994 Jeffrey Bezos decidi\u00f3 montar \u201c<\/span><b>Cadabra\u201d<\/b><span style=\"font-weight: 400;\">. Este fue el nombre con el que la gran empresa surgi\u00f3 luego de que su creador se comunicara con un abogado para empezar el proceso formal. Sin embargo, y como si se tratase de un presagio, as\u00ed como Jeffrey Preston Jorgensen cambi\u00f3 su apellido a Bezos cuando su padrastro cubano, Miguel Bezos, lo adoptara legalmente, lo mismo hizo con Cadabra. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Debido a que el nombre ten\u00eda cierta similitud con \u201ccadaver\u201d, Jeff Bezos decidi\u00f3 emplear otro m\u00e1s acertado que englobara todos sus ideales. De esta manera, y de acuerdo con el diario web <\/span><a href=\"https:\/\/www.libertaddigital.com\/ciencia-tecnologia\/internet\/2015-03-22\/como-nacio-amazon-1276543668\/\"><span style=\"font-weight: 400;\">Libertad Digital de Espa\u00f1a<\/span><\/a><span style=\"font-weight: 400;\">, su CEO eligi\u00f3 el nuevo nombre \u201ccon un diccionario en la mano\u201d empezando as\u00ed por la letra \u201ca\u201d para encargarse de que siempre se ubicara entre las primeras posiciones de los listados alfab\u00e9ticos y el resto lo escogi\u00f3 inspirado en el r\u00edo m\u00e1s grande del mundo, el Amazonas, porque su ambiciosa apuesta era convertir a Amazon.com en la tienda online de libros m\u00e1s gigantesca del mundo. \u00a1Y vaya que lo logr\u00f3!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jeff inicio Amazon gracias a la investigaci\u00f3n previa sobre el mundo de los libros en los negocios, a los 300.000 d\u00f3lares que su padrastro y su mam\u00e1 le prestaron tomados de los ahorros que ten\u00edan para su jubilaci\u00f3n y, tal vez, a la experiencia obtenida en los a\u00f1os que trabaj\u00f3 como analista financiero en la firma global de inversi\u00f3n y desarrollo de tecnolog\u00eda con mayor tama\u00f1o a nivel mundial, D.E. Shaw de la empresa Wall Street.<\/span><\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_10153\" class=\"cp-popup-container cp-popup-live-wrap cp_style_10153 cp-module-inline cpro-open \" data-style=\"cp_style_10153\" data-module-type=\"inline\" data-class-id=\"10153\" data-styleslug=\"in-content-middle-700x400-banner\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '10153' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '10153' data-section='configure' value='[]' ><style id='cp_popup_style_10153' type='text\/css'>.cp_style_10153 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_10153 .cp-popup-content{ 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.cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content Test Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_image-1-10153\" class=\"cp-field-html-data   cpro_count_conversion oealt-testbnr cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"goto_url\" data-step=\"1\" data-redirect=\"https:\/\/www.openenglish.com\/test-de-ingles\/?utm_source=organic&#038;utm_medium=blog.openenglish.com&#038;utm_campaign=ALL-20220825-generic-leveling_test_funnel-content_banner700x400-Adult-track1&#038;utm_term=\" data-redirect-target=\"_self\"   >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-cp-src=\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2022\/08\/Test-de-Ingles-Blog-Banner-v001.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-1\" alt=\"Test de Ingles Blog Banner v001\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_10153' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"10153\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfPor qu\u00e9 libros en lugar de otra idea?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">De acuerdo a lo manifestado por Bezos en algunas entrevistas en donde le han realizado la pregunta, en el momento en que le surgi\u00f3 el interrogante de qu\u00e9 vender a trav\u00e9s de internet, lo \u00fanico claro que ten\u00eda en principio era que el negocio estaba en la red, debido a una b\u00fasqueda que realiz\u00f3 en un sitio web donde encontr\u00f3 que para inicios de los a\u00f1os 90 internet estaba creciendo a pasos de h\u00e9rcules: 2.300% anual. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero si para elegir el nombre correcto se dio la tarea de hacer todo un an\u00e1lisis estructural, para seleccionar el producto estrella no pod\u00eda ser menos. Fue por esa raz\u00f3n que, en palabras de Bezos, \u201c\u2026<\/span><b>hizo un listado con los productos que le generaban un menor coste, pero que a la vez ten\u00edan una demanda universal\u201d, y los libros cumpl\u00edan con ambos requisitos para esa \u00e9poca<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQui\u00e9n no le\u00eda sobre novelas, historia, arte, m\u00fasica y cualquier cosa en aquellos a\u00f1os? Todo el mundo. Por tanto, \u00a1el negocio perfecto eran los libros!<\/span> <span style=\"font-weight: 400;\"> \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Del mismo modo en que cuando quieres algo y luchas por ello el universo se encarga de conspirar a tu favor, en la \u00e9poca cuando Jeff Bezos se encontraba en busca de su idea, <\/span><b>estaba pr\u00f3xima a realizarse la convenci\u00f3n anual de libros precisamente en Los \u00c1ngeles<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin pensarlo dos veces viaj\u00f3 hasta la ciudad y en solo un fin de semana <\/span><b>aprendi\u00f3 sobre c\u00f3mo funcionaba el negocio de los libros, el poder de la industria y todo lo relacionado a esta<\/b><span style=\"font-weight: 400;\">. Sus ganas de monetizar su idea aumentaron y fue as\u00ed como decidi\u00f3 dos d\u00edas m\u00e1s tarde renunciar a su modesto puesto de trabajo en Wall Street, para irse a aventurar por un sueldo inestable, un mercado desconocido, d\u00edas inciertos, pero con la convicci\u00f3n de arriesgarse por algo propio.<\/span><\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_13581\" class=\"cp-popup-container cp-popup-live-wrap cp_style_13581 cp-module-inline cpro-open \" data-style=\"cp_style_13581\" data-module-type=\"inline\" data-class-id=\"13581\" data-styleslug=\"in-content-bottom-700x400-banner-5\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '13581' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' 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0deg);}.cp_style_13581 #cp_image-2-13581 .cp-target:hover { }.cp_style_13581 #cp_image-2-13581 .cp-target:hover ~ .cp-field-shadow { }.cp_style_13581 #cp_image-2-13581 { left: 0px;top: 0px;z-index:4;}}@media ( max-width: 767px ) {.cp_style_13581 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content LFA Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_image-2-13581\" class=\"cp-field-html-data   cpro_count_conversion  cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"goto_url\" data-step=\"1\" data-redirect=\"https:\/\/openenglish-adult.app.link\/gaF0xpUrODb?~channel=organic&#038;~feature=blog&#038;~campaign=iclfabnradlt\" data-redirect-target=\"_blank\"   >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-cp-src=\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2023\/11\/Descargar-Mejor-App-para-aprender-ingles-v005.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-2\" alt=\"Descargar Mejor App para aprender ingles v005\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_13581' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"13581\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<h2><strong>Los primeros a\u00f1os de Amazon<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Con el negocio estructurado y un nombre bien definido, Amazon abri\u00f3 sus puertas oficialmente el 16 de Julio de 1995, justo al a\u00f1o siguiente de haber surgido la idea y de un largo a\u00f1o de arduo trabajo por parte de su creador junto con la ayuda de sus primeros trabajadores, para dejar completamente lista la p\u00e1gina web. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quiz\u00e1s los pasos firmes y convincentes con los que inici\u00f3 Bezos le ayudaron a dejar huella desde el principio o tal vez la certeza de que la tecnolog\u00eda cambia vidas. Lo cierto es que con tan solo dos meses de ser fundado, Amazon rompi\u00f3 fronteras y lleg\u00f3 a 45 pa\u00edses del mundo y todos los 50 estados de Estados Unidos, con ventas de 20.000 d\u00f3lares a la semana. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">El modelo de negocio de Jeff Bezos era claro: una estrategia basada en la profundidad por cat\u00e1logo ofreciendo a sus usuarios m\u00e1s de un mill\u00f3n de libros. Con la convicci\u00f3n de este mismo ideal, 3 a\u00f1os m\u00e1s tarde, en 1998, Amazon decide incluir a su e-commerce nuevas categor\u00edas de productos apost\u00e1ndole a la m\u00fasica en CD, v\u00eddeos en DVD, software y videojuegos. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luego, en el a\u00f1o 2000, la compa\u00f1\u00eda dio un vuelco total transform\u00e1ndose a un marketplace y permitiendo a sus usuarios encontrar y vender una variedad de productos y servicios en l\u00ednea con los m\u00e1s altos niveles de calidad y garant\u00eda del mercado.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>El exitoso cat\u00e1logo de Amazon en la actualidad<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Jeff Bezos sab\u00eda que la clave del \u00e9xito de Amazon depend\u00eda de la agilidad en la amplitud y expansi\u00f3n de su mercado. Debido a esto, luego de la inauguraci\u00f3n de su Marketplace, surgieron nuevos cambios. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el 2002, lo que para cualquier otro l\u00edder podr\u00eda convertirse en un dolor de cabeza, para Bezos se transform\u00f3 en una nueva oportunidad de negocio. El almacenamiento de grandes cantidades de datos, la protecci\u00f3n y seguridad de la informaci\u00f3n y la responsabilidad de un rendimiento \u00f3ptimo, llevaron a la compa\u00f1\u00eda a formar Amazon Web Services, el proveedor de Cloud Computing m\u00e1s grande en la actualidad con <\/span><a href=\"https:\/\/mundocontact.com\/amazon-reporta-enormes-ganancias-gran-parte-negocio-aws\/\"><span style=\"font-weight: 400;\">5,490 millones de d\u00f3lares<\/span><\/a><span style=\"font-weight: 400;\"> por ingresos del primer trimestre del 2018, lo que representa solo el 10% de las ganancias totales de la empresa. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">No contento con todo este \u00e9xito, y enfocado en la premisa de que su compa\u00f1\u00eda se centra en el cliente, en el a\u00f1o 2005 lanz\u00f3 su programa de suscripci\u00f3n Amazon Prime, la cual consiste en el env\u00edo de productos comprados en su tienda online en un plazo m\u00e1ximo de 48 horas de forma gratuita. Sin embargo, en la actualidad este servicio de suscripci\u00f3n incluye adem\u00e1s televisi\u00f3n en l\u00ednea con una amplia oferta de m\u00fasica, pel\u00edculas y f\u00fatbol americano exclusiva de la plataforma.<\/span><\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_10158\" class=\"cp-popup-container cp-popup-live-wrap cp_style_10158 cp-module-inline cpro-open \" data-style=\"cp_style_10158\" data-module-type=\"inline\" data-class-id=\"10158\" data-styleslug=\"in-content-bottom-700x400-banner\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '10158' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '10158' data-section='configure' value='[]' ><style 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\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de todas estas fuerzas de negocio, como si se tratara de hacer a Amazon omnipresente, ingres\u00f3 a competir en el mundo de la moda con m\u00e1s de 70 marcas propias de ropa para ni\u00f1os, beb\u00e9s, hombres y mujeres que van desde distintos estilos hasta grandes tallas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No obstante, est\u00e1 gran historia de \u00e9xito es una lecci\u00f3n de vida e inspiraci\u00f3n para todos y nos ense\u00f1a una vez m\u00e1s que, tal como lo manifiesta Bezos\u2026 <\/span><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><b><i>Al final de nuestras vidas somos el resultado de las elecciones que hemos tomado a lo largo de ella\u201d.<\/i><\/b><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ninguna empresa de 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