{"id":15844,"date":"2024-07-26T19:36:00","date_gmt":"2024-07-26T23:36:00","guid":{"rendered":"https:\/\/www.stg.openenglish.com\/blog\/es\/?p=15844"},"modified":"2024-07-26T19:36:00","modified_gmt":"2024-07-26T23:36:00","slug":"facebook-vs-instagram","status":"publish","type":"post","link":"https:\/\/www.stg.openenglish.com\/blog\/es\/facebook-vs-instagram\/","title":{"rendered":"\u00bfFacebook vs Instagram? \u00bfCu\u00e1l es mejor para tu empresa o negocio?"},"content":{"rendered":"<div id=\"primary__content\" class=\"primary__content\">\n<p class=\"paragraph\">Han pasado m\u00e1s de siete a\u00f1os desde que Facebook anunci\u00f3 la\u00a0<a href=\"https:\/\/hipertextual.com\/2012\/04\/facebook-compra-instagram\">compra<\/a> de Instagram en 2012. Por aquellas \u00e9pocas, la nueva adquisici\u00f3n de Mark Zuckerberg ten\u00eda unos 30 millones de usuarios -lo cual no es poco-, pero eso ha aumentado sustancialmente hasta hoy. La plataforma ya tiene m\u00e1s de 1.000 millones de cuentas y todo indica que le seguir\u00e1 ganando terreno a la a\u00fan indestronable Facebook.<\/p>\n<\/div>\n<p class=\"paragraph\">Esto nos lleva a preguntarnos, ya sea para cuentas personales o perfiles empresariales, \u00bfcu\u00e1l de las dos cuentas es mejor? Al respecto hay mucho que podemos contarte y varios consejos \u00fatiles que podemos darte. \u00bfQuieres conocer m\u00e1s? \u00a1Comencemos!<\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_10149\" class=\"cp-popup-container cp-popup-live-wrap cp_style_10149 cp-module-inline cpro-open \" data-style=\"cp_style_10149\" data-module-type=\"inline\" data-class-id=\"10149\" data-styleslug=\"in-content-top-700x400-banner\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '10149' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '10149' data-section='configure' value='[]' ><style id='cp_popup_style_10149' type='text\/css'>.cp_style_10149 .cp-popup-content 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767px ) {.cp_style_10149 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content Curso Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_image-1-10149\" class=\"cp-field-html-data   cpro_count_conversion oealt-cursobnr cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"goto_url\" data-step=\"1\" data-redirect=\"https:\/\/www.openenglish.com\/curso\/?utm_source=organic&#038;utm_medium=blog.openenglish.com&#038;utm_campaign=ALL-20220824-generic-curso_funnel-content_banner700x400-Adult-track1&#038;utm_term=\" data-redirect-target=\"_self\"   >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-cp-src=\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/Curso-de-Ingles-Blog-Banner-v001.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-1\" alt=\"Curso de Ingles Blog Banner v001\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_10149' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"10149\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<h2 id=\"como-esta-el-panorama-global-de-redes-sociales\" class=\"h2\"><b>\u00bfC\u00f3mo est\u00e1 el panorama global de redes sociales?<\/b><\/h2>\n<p class=\"paragraph\">De acuerdo con el reporte\u00a0<a href=\"https:\/\/wearesocial.com\/digital-2019-global\">Digital 2019<\/a>\u00a0de Hootsuite y We Are Social, en el mundo hay m\u00e1s de 3.400 millones de cuentas activas de redes sociales, lo cual representa 45% de la poblaci\u00f3n total y un crecimiento de 9% frente a los registros de 2018.<\/p>\n<p class=\"paragraph\">Entre los pa\u00edses con mayor penetraci\u00f3n, est\u00e1n Corea del Sur (43,6 millones de usuarios) y Taiw\u00e1n (21 mill\u00f3n de usuarios). Sin embargo, el panorama cambia cuando se analiza el tiempo que gastan los usuarios en las redes sociales, pues Corea del Sur, con 1:09, se encuentra por debajo del promedio global (02:16).<\/p>\n<p class=\"paragraph\">En ese sentido, los pa\u00edses de Am\u00e9rica del Sur est\u00e1n mucho mejor ubicados, pues tras Filipinas (04:12), se encuentran Brasil (03:34) y Colombia (03:31), lo cual reafirma el atractivo de tener presencia en las redes sociales si lo que se busca es visibilidad.<\/p>\n<p class=\"paragraph\">En cuanto al top de plataformas sociales, Facebook se mantiene como la primera gracias a m\u00e1s de 2.300 millones de usuarios activos a abril de este a\u00f1o, seguida por YouTube. Si descontamos a las plataformas de mensajer\u00eda y voz, como WhatsApp, FB Messenger y WeChat, Instagram se posiciona como la tercera red social con m\u00e1s n\u00famero de usuarios, como se observa en la siguiente gr\u00e1fica de\u00a0<a href=\"https:\/\/wearesocial.com\/blog\/2019\/04\/the-state-of-digital-in-april-2019-all-the-numbers-you-need-to-know\">Digital 2019<\/a>.<\/p>\n<p class=\"paragraph\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17005\" src=\"https:\/\/www1.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_1_.png\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" srcset=\"https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_1_.png 1366w, https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_1_-768x432.png 768w\" alt=\"Cuentas de usuarios activos en plataformas sociales\" width=\"832\" height=\"467\" \/><\/p>\n<p class=\"paragraph\">Y aunque las cifras muestran una gran diferencia entre Facebook e Instagram, hay un dato m\u00e1s interesante por analizar: el ritmo al que crece cada plataforma en cuanto a creaci\u00f3n de cuentas. Mientras que la primera obtuvo 37 millones de usuarios nuevos, es decir, 1,7% por encima del trimestre anterior, la segunda registr\u00f3 38 millones de cuentas nuevas. Esto se tradujo en un aumento del 4,4%, lo cual evidencia que m\u00e1s personas se est\u00e1n interesando en este momento por Instagram que por Facebook.<\/p>\n<h2 id=\"analisis-clave-de-facebook\" class=\"h2\"><strong>5 an\u00e1lisis clave de Facebook<\/strong><\/h2>\n<p class=\"paragraph\">Miremos un poco m\u00e1s de cerca c\u00f3mo se comportan las audiencias en Facebook y, m\u00e1s importante para los negocios, qu\u00e9 dicen las cifras sobre el consumo de anuncios.<\/p>\n<ol>\n<li>Facebook no pierde su buena racha, pues a\u00f1o tras a\u00f1o ha mantenido el crecimiento de sus cuentas activas. Solo entre 2018 y 2019, el aumento fue de 9,6%.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16960\" src=\"https:\/\/www1.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_2.png\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" srcset=\"https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_2.png 1366w, https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_2-768x432.png 768w\" alt=\"Usuarios activos de facabook mensual\" width=\"697\" height=\"392\" \/><\/li>\n<li>En cuanto al alcance que tiene la publicidad en Facebook, la plataforma registr\u00f3 2.121 millones de personas (+0,9%), de las cuales 43% son mujeres y 57% son hombres. Adem\u00e1s, el mayor porcentaje corresponde a perfiles de 18 a 34 a\u00f1os.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16961\" src=\"https:\/\/www1.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_3.png\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" srcset=\"https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_3.png 1366w, https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_3-768x432.png 768w\" alt=\"Perfil de audiencia de facebook\" width=\"698\" height=\"393\" \/><\/li>\n<li>El mayor porcentaje de la audiencia se encuentra en celulares y tablets, con 96% del p\u00fablico que puede ser alcanzado por anuncios.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16962\" src=\"https:\/\/www1.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_4.png\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" srcset=\"https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_4.png 1366w, https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_4-768x432.png 768w\" alt=\"Participacion de facebook en uso por dispositivo\" width=\"699\" height=\"393\" \/><\/li>\n<li>En promedio, un \u201cusuario t\u00edpico\u201d de Facebook da clic ocho veces al mes en un anuncio. En pa\u00edses de la regi\u00f3n, como Argentina (11), Brasil (11) y M\u00e9xico (9), la cifra est\u00e1 por encima del promedio global (8). Otros como Colombia (7), est\u00e1n por debajo.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16963\" src=\"https:\/\/www1.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_5.png\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" srcset=\"https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_5.png 1366w, https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_5-768x432.png 768w\" alt=\"Clicks de anuncios promedio mensual de facebook por usuario\" width=\"699\" height=\"394\" \/><\/li>\n<li>Cada vez m\u00e1s p\u00e1ginas le apuntan a pagar contenidos para lograr un mayor alcance de mercado, pues del total, 26% acude a este m\u00e9todo. Eso significa 3,5% m\u00e1s que en el trimestre anterior. Este comportamiento tambi\u00e9n se puede explicar porque del total de \u2018likes\u2019 que recibe una p\u00e1gina, solo 6% corresponde a un resultado org\u00e1nico.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16964\" src=\"https:\/\/www1.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_6.png\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" srcset=\"https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_6.png 1366w, https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_6-768x432.png 768w\" alt=\"Comparaciones de alcance de paginas de facebook\" width=\"688\" height=\"386\" \/><\/li>\n<\/ol>\n<h2 id=\"analisis-clave-de-instagram\" class=\"h2\"><strong>5 an\u00e1lisis clave de Instagram<\/strong><\/h2>\n<ol>\n<li>Aunque Digital 2019 no da un reporte tan extendido, las cifras que publica de\u00a0<a href=\"https:\/\/www.juancmejia.com\/marketing-digital\/estadisticas-de-redes-sociales-usuarios-de-facebook-instagram-linkedin-twitter-whatsapp-y-otros-infografia\/\">Instagram<\/a>\u00a0son igual de atractivas. Por ejemplo, la audiencia que puede ser alcanzada por publicidad es de 894,9 millones personas, un dato menor que Facebook, pero con un crecimiento mayor (4,4%).<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16966\" src=\"https:\/\/www1.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_8.png\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" srcset=\"https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_8.png 1366w, https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_8-768x432.png 768w\" alt=\"Vista general de audiencia de Instagram\" width=\"690\" height=\"388\" \/><\/li>\n<li>El principal rango de edad corresponde a las personas de 18 a 34 a\u00f1os de edad, entre los cuales la mayor\u00eda son hombres.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16967\" src=\"https:\/\/www1.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_9.png\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" srcset=\"https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_9.png 1366w, https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_9-768x432.png 768w\" alt=\"Perfil de audiencia de Instagram\" width=\"692\" height=\"388\" \/><\/li>\n<li>Entre los 20 pa\u00edses con mayor audiencia, destaca Estados Unidos con m\u00e1s de 120 millones de cuentas. Le siguen India y Brasil en el top tres. Adem\u00e1s de este \u00faltimo, de la regi\u00f3n tambi\u00e9n se encuentran M\u00e9xico, Argentina y Colombia.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16968\" src=\"https:\/\/www1.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_10.png\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" srcset=\"https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_10.png 1366w, https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_10-768x432.png 768w\" alt=\"Rankings de alcance de Instagram\" width=\"702\" height=\"394\" \/><\/li>\n<li>Instagram es una cuenta clave para influencers, algo en lo que se diferencia sustancialmente con Facebook. Es por ello que la misma plataforma destaca cu\u00e1les son los perfiles con mayor n\u00famero de seguidores, entre los que se ubican en el top 5 el mismo Instagram, Cristiano Ronaldo, Selena G\u00f3mez, Ariana Grande y Dwayne Johnson. Las pocas empresas que logran entrar al top 20 son National Geographic y Nike.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16969\" src=\"https:\/\/www1.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_11.png\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" srcset=\"https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_11.png 1366w, https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_11-768x432.png 768w\" alt=\"Las mejores cuentas de Instagram\" width=\"710\" height=\"400\" \/><\/li>\n<li>De acuerdo con cifras de SimilarWeb citadas por\u00a0<a href=\"https:\/\/www.vox.com\/2018\/6\/25\/17501224\/instagram-facebook-snapchat-time-spent-growth-data\">Vox<\/a>, mientras que el tiempo que pasan los usuarios en Facebook (00:58) se mantuvo relativamente constante entre 2017 y 2018, el comportamiento para Instagram ha subido (00:53), como se observa en la siguiente gr\u00e1fica. Pese a eso, la red no logra superar a Facebook, que le gana por cinco minutos. Pero, \u00bfsuperar\u00e1 pronto Instagram a Facebook?<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17004\" src=\"https:\/\/www1.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_12_.png\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" srcset=\"https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_12_.png 936w, https:\/\/www.nextu.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/Imag_12_-768x523.png 768w\" alt=\"Minutos usados por dia en aplicaciones sociales\" width=\"702\" height=\"478\" \/><\/li>\n<\/ol>\n<h2 id=\"los-problemas-legales-de-facebook\" class=\"h2\"><b>Los problemas legales de<\/b><a href=\"https:\/\/hipertextual.com\/2018\/04\/facebook-monopolio-competencia\"><b>Facebook<\/b><\/a><\/h2>\n<p class=\"paragraph\">Facebook ha estado envuelto en problemas con la ley de Estados Unidos desde principios de 2018, debido al esc\u00e1ndalo con la consultora Cambridge Analytica, la cual habr\u00eda obtenido sin autorizaci\u00f3n los datos de 50 millones de usuarios que utiliz\u00f3 a favor de un candidato a la presidencia de ese pa\u00eds.<\/p>\n<p class=\"paragraph\">Esta situaci\u00f3n, que ha impactado la reputaci\u00f3n de Facebook y la\u00a0<a href=\"https:\/\/hipertextual.com\/2019\/05\/anuncios-facebook-f8-2019-su-constante-promesa-privacidad\">confianza<\/a>\u00a0de los usuarios en la plataforma, podr\u00eda ser la raz\u00f3n por la que cada vez crece menos el n\u00famero de personas que crean una cuenta en la red social.<\/p>\n<p class=\"paragraph\">Frente a ello, Instagram, joven y libre de toda culpa, se perfila como la nueva ni\u00f1a consentida de la organizaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_10153\" class=\"cp-popup-container cp-popup-live-wrap cp_style_10153 cp-module-inline cpro-open \" data-style=\"cp_style_10153\" data-module-type=\"inline\" data-class-id=\"10153\" data-styleslug=\"in-content-middle-700x400-banner\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '10153' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '10153' data-section='configure' value='[]' ><style id='cp_popup_style_10153' type='text\/css'>.cp_style_10153 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_10153 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:3px 3px 3px 3px;mobile-breakpoint:767;}.cp_style_10153 #panel-1-10153 .cp-target:hover { }.cp_style_10153 #panel-1-10153 { }.cp_style_10153 .cp-popup-content { width:700px;height:300px;background-color:#fff;}@media ( 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#form_field-10153 .cp-target:hover { }.cp_style_10153 #form_field-10153 placeholder { color:#666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_10153 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_10153 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_10153 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_10153 #form_field-10153 { }}.cp_style_10153 #cp_image-1-10153 .cp-target { width:700px;height:300px;}.cp_style_10153 #cp_image-1-10153 .cp-target:hover { }.cp_style_10153 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border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target { }.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { }.cp_style_10153 #cp_image-1-10153 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10153 #cp_image-1-10153 .cp-target:hover { }.cp_style_10153 #cp_image-1-10153 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10153 #cp_image-1-10153 { left: 0px;top: 0px;z-index:2;}}@media ( max-width: 767px ) {.cp_style_10153 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content Test Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_image-1-10153\" class=\"cp-field-html-data   cpro_count_conversion oealt-testbnr cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"goto_url\" data-step=\"1\" data-redirect=\"https:\/\/www.openenglish.com\/test-de-ingles\/?utm_source=organic&#038;utm_medium=blog.openenglish.com&#038;utm_campaign=ALL-20220825-generic-leveling_test_funnel-content_banner700x400-Adult-track1&#038;utm_term=\" data-redirect-target=\"_self\"   >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-cp-src=\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2022\/08\/Test-de-Ingles-Blog-Banner-v001.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-1\" alt=\"Test de Ingles Blog Banner v001\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_10153' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"10153\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<h2 id=\"instagram-vs-facebook\" class=\"h2\"><b>\u00bfInstagram vs Facebook?<\/b><\/h2>\n<p class=\"paragraph\">Escoger es una decisi\u00f3n dif\u00edcil, especialmente si se tiene en cuenta que Zuckerberg ya anunci\u00f3 que trabaja en la integraci\u00f3n de Facebook, Instagram y WhatsApp, para que los usuarios puedan interconectarse. Es por ello que la mejor recomendaci\u00f3n que podemos darte es aprovechar las bondades de las dos redes sociales para\u00a0<a href=\"https:\/\/www.nextu.com\/blog\/hacer-publicidad-en-instagram\/\">impulsar tu negocio<\/a>, teniendo en cuenta cu\u00e1l es el estilo y lenguaje de cada una, para crear\u00a0<a href=\"https:\/\/www.expertosnegociosonline.com\/diferencias-facebook-vs-instagram\/#dos\">contenido diferencial<\/a>.<\/p>\n<p class=\"paragraph\"><b>Por ejemplo:<\/b><\/p>\n<ul>\n<li>Facebook permite un mayor alcance y construcci\u00f3n de marca a trav\u00e9s de contenido informativo. Instagram, a su vez, permite construir mensajes m\u00e1s profundos y conceptuales, en donde importan m\u00e1s las emociones y la humanizaci\u00f3n de la marca.<\/li>\n<li>Con Facebook puedes obtener un mayor alcance de tu sitio web, pues permite compartir links. Instagram solo permite hacerlo en la bio o en historias de cuentas con m\u00e1s de 10.000 seguidores.<\/li>\n<li>Para Instagram, el lenguaje de los hashtags es importante, por lo que debes ser estrat\u00e9gico a la hora de publicar, para lograr que tus contenidos tengan un mayor alcance. En Facebook, por el contrario, el asunto no es tan relevante.<\/li>\n<li>Instagram es un perfil m\u00e1s p\u00fablico que Facebook. All\u00ed puedes seguir a celebridades, conocer sobre tendencias de moda, cat\u00e1logos y mucho m\u00e1s. Facebook, a su vez, es m\u00e1s \u00edntimo y familiar.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_10158\" class=\"cp-popup-container cp-popup-live-wrap cp_style_10158 cp-module-inline cpro-open \" data-style=\"cp_style_10158\" data-module-type=\"inline\" data-class-id=\"10158\" data-styleslug=\"in-content-bottom-700x400-banner\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '10158' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '10158' data-section='configure' value='[]' ><style id='cp_popup_style_10158' type='text\/css'>.cp_style_10158 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_10158 .cp-popup-content{ 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data-cp-src=\"[&quot;16425|https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2025\/02\/MOAC-448-Design-In-content-Promo-700_300-v2.jpg|full&quot;,&quot;16425|https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2025\/02\/MOAC-448-Design-In-content-Promo-700_300-v2.jpg|full&quot;]\" data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content Promo Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_button-1-10158\" class=\"cp-field-html-data   cpro_count_conversion cp-none\" data-type=\"cp_button\"   data-action=\"goto_url\" data-step=\"1\"   data-redirect=\"https:\/\/www.openenglish.com\/promociones\/?utm_source=organic&#038;utm_medium=blog&#038;utm_campaign=blog-Banner_In-Content_Promo-adult&#038;utm_term=Oferta-Especial_02052025\" data-redirect-target=\"_self\"    >\r\n\t<div class=\"cp-rotate-wrap\"><button type=\"button\" class=\" cp-target cp-field-element cp-button cp-button-field\"  data-success-message=\"Thank You for Subscribing!\" data-get-param=\"false\">\u00a1Quiero mi oferta!<\/button>\r\n\t<div class=\"cp-btn-tooltip\"><\/div>\r\n<\/div><\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_10158' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"10158\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<p class=\"paragraph\">Seguramente estos datos te han ayudado a aclarar el panorama, pero a\u00fan hay m\u00e1s por aprender para dise\u00f1ar una estrategia de\u00a0<a href=\"https:\/\/www.nextu.com\/marketing\/\">marketing digital<\/a>\u00a0que integre exitosamente estas\u00a0<a href=\"https:\/\/www.nextu.com\/marketing\/curso-de-social-media-y-community-management\/\">redes sociales<\/a>\u00a0en tu plan de negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Han pasado m\u00e1s de siete a\u00f1os desde que Facebook anunci\u00f3 la\u00a0compra de Instagram en 2012. Por aquellas \u00e9pocas, la nueva adquisici\u00f3n de Mark Zuckerberg ten\u00eda unos 30 millones de usuarios -lo cual no es poco-, pero eso ha aumentado sustancialmente hasta hoy. La plataforma ya tiene m\u00e1s de 1.000 millones de cuentas y todo indica [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":15903,"comment_status":"open","ping_status":"closed","sticky":false,"template":"post-2021.php","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[204],"tags":[],"class_list":["post-15844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-habilidades-profesionales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfFacebook vs Instagram? \u00bfCu\u00e1l es mejor para tu negocio? | Open English<\/title>\n<meta name=\"description\" content=\"Estar en las redes sociales es una tarea obligada para las empresas. 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