{"id":15809,"date":"2024-07-26T21:38:44","date_gmt":"2024-07-27T01:38:44","guid":{"rendered":"https:\/\/www.stg.openenglish.com\/blog\/es\/?p=15809"},"modified":"2024-07-26T21:38:44","modified_gmt":"2024-07-27T01:38:44","slug":"que-es-un-slogan","status":"publish","type":"post","link":"https:\/\/www.stg.openenglish.com\/blog\/es\/que-es-un-slogan\/","title":{"rendered":"Slogan: \u00bfQu\u00e9 significa? \u00bfC\u00f3mo hacer uno?"},"content":{"rendered":"<p class=\"ql-align-justify\">El\u00a0<strong>slogan<\/strong>\u00a0es una parte importante de la identidad de marca, por lo cual debe ser ingenioso y generar un gran impacto en el p\u00fablico. Y debido a su importancia para el proceso de creaci\u00f3n de marca, en este contenido te daremos las claves para crear uno verdaderamente exitoso.<\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_10149\" class=\"cp-popup-container cp-popup-live-wrap cp_style_10149 cp-module-inline cpro-open \" data-style=\"cp_style_10149\" data-module-type=\"inline\" data-class-id=\"10149\" data-styleslug=\"in-content-top-700x400-banner\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '10149' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '10149' data-section='configure' value='[]' ><style id='cp_popup_style_10149' type='text\/css'>.cp_style_10149 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_10149 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:3px 3px 3px 3px;mobile-breakpoint:767;}.cp_style_10149 #panel-1-10149 .cp-target:hover { }.cp_style_10149 #panel-1-10149 { }.cp_style_10149 .cp-popup-content { width:700px;height:300px;background-color:#fff;}@media ( max-width: 767px ) {.cp_style_10149 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:3px 3px 3px 3px;mobile-breakpoint:767;}.cp_style_10149 #panel-1-10149 .cp-target:hover { }.cp_style_10149 #panel-1-10149 { }.cp_style_10149 .cp-popup-content { width:320px;height:137px;background-color:#fff;}}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:13px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 10px 0px 10px;}.cp_style_10149 #form_field-10149 .cp-target:hover { }.cp_style_10149 #form_field-10149 placeholder { color:#666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_10149 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_10149 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_10149 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_10149 #form_field-10149 { }@media ( max-width: 767px ) {.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:6px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 0px 0px 0px;}.cp_style_10149 #form_field-10149 .cp-target:hover { }.cp_style_10149 #form_field-10149 placeholder { color:#666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_10149 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_10149 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_10149 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_10149 #form_field-10149 { }}.cp_style_10149 #cp_image-1-10149 .cp-target { width:700px;height:300px;}.cp_style_10149 #cp_image-1-10149 .cp-target:hover { }.cp_style_10149 #cp_image-1-10149 .cp-target { border-style:none;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-color:#757575;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target { }.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { }.cp_style_10149 #cp_image-1-10149 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10149 #cp_image-1-10149 .cp-target:hover { }.cp_style_10149 #cp_image-1-10149 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10149 #cp_image-1-10149 { left: 0px;top: 0px;z-index:2;}@media ( max-width: 767px ) {.cp_style_10149 #cp_image-1-10149 .cp-target { width:320px;height:137px;}.cp_style_10149 #cp_image-1-10149 .cp-target:hover { }.cp_style_10149 #cp_image-1-10149 .cp-target { border-style:none;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-color:#757575;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target { }.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { }.cp_style_10149 #cp_image-1-10149 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10149 #cp_image-1-10149 .cp-target:hover { }.cp_style_10149 #cp_image-1-10149 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10149 #cp_image-1-10149 { left: 0px;top: 0px;z-index:2;}}@media ( max-width: 767px ) {.cp_style_10149 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content Curso Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_image-1-10149\" class=\"cp-field-html-data   cpro_count_conversion oealt-cursobnr cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"goto_url\" data-step=\"1\" data-redirect=\"https:\/\/www.openenglish.com\/curso\/?utm_source=organic&#038;utm_medium=blog.openenglish.com&#038;utm_campaign=ALL-20220824-generic-curso_funnel-content_banner700x400-Adult-track1&#038;utm_term=\" data-redirect-target=\"_self\"   >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-cp-src=\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/Curso-de-Ingles-Blog-Banner-v001.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-1\" alt=\"Curso de Ingles Blog Banner v001\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_10149' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"10149\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<h2 class=\"ql-align-justify\">\u00bfQu\u00e9 es un slogan?<\/h2>\n<p class=\"ql-align-justify\">Un\u00a0<strong>slogan<\/strong>\u00a0es una frase que sirve de referencia a una marca. Esta puede abarcar el concepto de tu empresa, la misi\u00f3n, lo que haces y ofreces, sus principales caracter\u00edsticas o valores; por lo que depender\u00e1 de lo que quieras transmitir y c\u00f3mo quieras llegar a tu audiencia.<\/p>\n<p class=\"ql-align-justify\">Se trata de una parte indispensable de las estrategias de\u00a0marketing digital\u00a0y offline, especialmente en las peque\u00f1as compa\u00f1\u00edas que apenas nacen y necesitan un elemento que les permita ser recordadas.<\/p>\n<p class=\"ql-align-justify\">Un slogan se caracteriza por:<\/p>\n<ul>\n<li class=\"ql-align-justify\">Ser una frase corta y f\u00e1cil de recordar;<\/li>\n<li class=\"ql-align-justify\">Poder usarse f\u00e1cilmente en cualquier material publicitario;<\/li>\n<li class=\"ql-align-justify\">Resaltar los objetivos de la empresa;<\/li>\n<li class=\"ql-align-justify\">Aclarar en pocas palabras la misi\u00f3n de la marca;<\/li>\n<li class=\"ql-align-justify\">Ser tan contundente que se repite en la mente de las personas una y otra vez. En otras palabras, tiene que ser persuasivo;<\/li>\n<li class=\"ql-align-justify\">Ser un factor diferenciador con otras marcas que puedan ser competencia;<\/li>\n<li class=\"ql-align-justify\">Promover una percepci\u00f3n positiva de la empresa.<\/li>\n<\/ul>\n<p class=\"ql-align-justify\">Esta peque\u00f1a frase es fundamental para generar piezas publicitarias y comunicarle a tu p\u00fablico qui\u00e9n eres, qu\u00e9 es lo que te importa o lo que ofreces.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"ql-align-justify\">\u00bfPara qu\u00e9 crear un slogan?<\/h2>\n<p class=\"ql-align-justify\">Los\u00a0<strong>slogan<\/strong>\u00a0se crean con el objetivo de reforzar la presencia de una marca en el mercado. Para lograrlo, las empresas aprovechan que la frase se mantiene en la memoria de las personas.<\/p>\n<p class=\"ql-align-justify\">\u00bfNo es parte de tus objetivos que el p\u00fablico te conozca? Con una frase creativa es posible lograrlo y, adem\u00e1s de conocerte, te recordar\u00e1n.<\/p>\n<p class=\"ql-align-justify\">Cuando tienes un slogan, le das a tu marca la oportunidad de reforzar en el p\u00fablico la idea de que esta es la mejor del mercado. Adem\u00e1s, la coloca en un contexto en el que las personas la considerar\u00e1n al momento de tomar una decisi\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_10153\" class=\"cp-popup-container cp-popup-live-wrap cp_style_10153 cp-module-inline cpro-open \" data-style=\"cp_style_10153\" data-module-type=\"inline\" data-class-id=\"10153\" data-styleslug=\"in-content-middle-700x400-banner\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '10153' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '10153' data-section='configure' value='[]' ><style id='cp_popup_style_10153' type='text\/css'>.cp_style_10153 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_10153 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:3px 3px 3px 3px;mobile-breakpoint:767;}.cp_style_10153 #panel-1-10153 .cp-target:hover { }.cp_style_10153 #panel-1-10153 { }.cp_style_10153 .cp-popup-content { width:700px;height:300px;background-color:#fff;}@media ( max-width: 767px ) {.cp_style_10153 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:3px 3px 3px 3px;mobile-breakpoint:767;}.cp_style_10153 #panel-1-10153 .cp-target:hover { }.cp_style_10153 #panel-1-10153 { }.cp_style_10153 .cp-popup-content { width:320px;height:137px;background-color:#fff;}}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:13px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 10px 0px 10px;}.cp_style_10153 #form_field-10153 .cp-target:hover { }.cp_style_10153 #form_field-10153 placeholder { color:#666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_10153 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_10153 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_10153 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_10153 #form_field-10153 { }@media ( max-width: 767px ) {.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:6px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 10px 0px 10px;}.cp_style_10153 #form_field-10153 .cp-target:hover { }.cp_style_10153 #form_field-10153 placeholder { color:#666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_10153 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_10153 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_10153 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_10153 #form_field-10153 { }}.cp_style_10153 #cp_image-1-10153 .cp-target { width:700px;height:300px;}.cp_style_10153 #cp_image-1-10153 .cp-target:hover { }.cp_style_10153 #cp_image-1-10153 .cp-target { border-style:none;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-color:#757575;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target { }.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { }.cp_style_10153 #cp_image-1-10153 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10153 #cp_image-1-10153 .cp-target:hover { }.cp_style_10153 #cp_image-1-10153 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10153 #cp_image-1-10153 { left: 0px;top: 0px;z-index:2;}@media ( max-width: 767px ) {.cp_style_10153 #cp_image-1-10153 .cp-target { width:320px;height:137px;}.cp_style_10153 #cp_image-1-10153 .cp-target:hover { }.cp_style_10153 #cp_image-1-10153 .cp-target { border-style:none;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-color:#757575;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target { }.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { }.cp_style_10153 #cp_image-1-10153 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10153 #cp_image-1-10153 .cp-target:hover { }.cp_style_10153 #cp_image-1-10153 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10153 #cp_image-1-10153 { left: 0px;top: 0px;z-index:2;}}@media ( max-width: 767px ) {.cp_style_10153 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content Test Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_image-1-10153\" class=\"cp-field-html-data   cpro_count_conversion oealt-testbnr cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"goto_url\" data-step=\"1\" data-redirect=\"https:\/\/www.openenglish.com\/test-de-ingles\/?utm_source=organic&#038;utm_medium=blog.openenglish.com&#038;utm_campaign=ALL-20220825-generic-leveling_test_funnel-content_banner700x400-Adult-track1&#038;utm_term=\" data-redirect-target=\"_self\"   >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-cp-src=\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2022\/08\/Test-de-Ingles-Blog-Banner-v001.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-1\" alt=\"Test de Ingles Blog Banner v001\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_10153' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"10153\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<h2 class=\"ql-align-justify\">Elementos de un slogan<\/h2>\n<p class=\"ql-align-justify\">Ahora para que un\u00a0<strong>slogan\u00a0<\/strong>cumpla con sus objetivos debe cumplir con los siguientes elementos:<\/p>\n<ul>\n<li class=\"ql-align-justify\"><strong>Breve<\/strong>: Este debe ser directo, sencillo y corto. Entre 2 y 5 palabras son suficientes para construir tu texto.<\/li>\n<li class=\"ql-align-justify\"><strong>Llamativo<\/strong>: La frase debe ser impactante, ingeniosa y divertida.<\/li>\n<li class=\"ql-align-justify\"><strong>Claro<\/strong>: En todos los aspectos este debe ser entendible y f\u00e1cil de recordar. As\u00ed que deber\u00e1 ser coherente tanto gramaticalmente como en su rito y est\u00e9tica.<\/li>\n<li class=\"ql-align-justify\"><strong>Positivo<\/strong>: La frase debe afirmar, ser proactiva e impulsar.<\/li>\n<li class=\"ql-align-justify\"><strong>Persuasivo<\/strong>: Un buen slogan seduce, persuade, convence y da confianza.<\/li>\n<li class=\"ql-align-justify\"><strong>Contextual<\/strong>: Este es tan universal que puede conquistar al mundo, pero tan local como para que se sienta identificada tu audiencia. Por ende, cuida que tu frase tenga un contexto que vaya acorde a donde se mueve tu marca.<\/li>\n<li class=\"ql-align-justify\"><strong>Emocional<\/strong>: Debe tocar los sentidos, despertar emociones y provocar una sensaci\u00f3n positiva en aquellos que lo lean o escuchen.<\/li>\n<li class=\"ql-align-justify\"><strong>Inspirador,\u00a0<\/strong>contundente y motivacional.<\/li>\n<li class=\"ql-align-justify\"><strong>Original<\/strong>: Un slogan es un diferenciador, por lo que debes evitar a toda costa copiar\u00a0\u2014s\u00ed puedes inspirarte, pero nunca copiar\u2014. As\u00ed que esta frase debe ser innovadora, disruptiva y diferenciadora.<\/li>\n<li class=\"ql-align-justify\"><strong>Creativo<\/strong>: Sal de la norma. Puedes resaltar tu oferta de valor, algo esencial de tu marca o alg\u00fan beneficio, pero intenta no hacerlo de forma literal, \u00a1ah\u00ed est\u00e1 el \u00e9xito!<\/li>\n<\/ul>\n<p class=\"ql-align-justify\">Ahora bien, para que tengas la idea m\u00e1s clara a continuaci\u00f3n te explicaremos los distintos tipos de\u00a0<strong>slogan<\/strong>. \u00a1Veamos los principales!<\/p>\n<h2 class=\"ql-align-justify\">Tipos de slogan<\/h2>\n<p class=\"ql-align-justify\">El tipo de\u00a0<strong>slogan<\/strong>\u00a0depender\u00e1 de tus objetivos de marketing. Conoce en breve algunos de estos y verifica cu\u00e1l se adapta a lo que quieres expresar y a tu marca.<\/p>\n<h3 class=\"ql-align-justify\">Slogan persuasivo o emocionales<\/h3>\n<p class=\"ql-align-justify\">Trata de convencer a las personas adquirir un producto. Este tipo de\u00a0<strong>slogan<\/strong>\u00a0apela de una manera muy emotiva a aquello que nuestra audiencia o cliente desea sentir\u00a0\u2014o deseamos que sienta\u2014. Como por ejemplo:<\/p>\n<ul>\n<li class=\"ql-align-justify\">DisneyLand: &#8220;Donde los sue\u00f1os se hacen realidad&#8221;.<\/li>\n<li class=\"ql-align-justify\">L\u2019Oreal: &#8220;Porque yo lo valgo&#8221;.<\/li>\n<li class=\"ql-align-justify\">McDonald\u2019s:\u201cI\u2019m loving it\u201d o \u201cMe encanta\u201d.<\/li>\n<\/ul>\n<h3 class=\"ql-align-justify\">Slogan orientado a resultados<\/h3>\n<p class=\"ql-align-justify\">Este busca enfatizar los buenos resultados de un producto o servicio. Es decir, no se centra en lo que hace la empresa, sino en lo que hace por su p\u00fablico.<\/p>\n<p class=\"ql-align-justify\">Por ejemplo, el\u00a0<strong>slogan<\/strong>\u00a0de Wheaties \u201cBreakfast of champions\u201d implica que comer sus cereales en el desayuno te dar\u00e1 energ\u00eda y fuerza. Bas\u00e1ndose en el noci\u00f3n de que el desayuno es la comida m\u00e1s importante del d\u00eda y acompa\u00f1ando su mensaje con im\u00e1genes de atletas en la caja.<\/p>\n<h3 class=\"ql-align-justify\">Slogan descriptivo<\/h3>\n<p class=\"ql-align-justify\">Este consiste en la descripci\u00f3n de las caracter\u00edsticas de un producto. Por ejemplo:<\/p>\n<ul>\n<li class=\"ql-align-justify\">M&amp;M\u2019s: \u201cSe derrite en tu boca, no en tu mano\u201d. Aqu\u00ed describe su producto con cubierta dura.<\/li>\n<li class=\"ql-align-justify\">Bio Jackfruit: &#8220;Carne vegetal. Sin soja. Sin gluten.&#8221;<\/li>\n<li class=\"ql-align-justify\">O Apple cuando lanz\u00f3 el iPod: \u201cMil canciones en tu bolsillo\u201d<\/li>\n<\/ul>\n<p class=\"ql-align-justify\">Este tipo de slogan es recomendado cuando tu nombre de marca no es muy descriptivo sino que es m\u00e1s metaf\u00f3rico y\/o abstracto.<\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_13581\" class=\"cp-popup-container cp-popup-live-wrap cp_style_13581 cp-module-inline cpro-open \" data-style=\"cp_style_13581\" data-module-type=\"inline\" data-class-id=\"13581\" data-styleslug=\"in-content-bottom-700x400-banner-5\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '13581' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '13581' data-section='configure' value='[]' ><style id='cp_popup_style_13581' type='text\/css'>.cp_style_13581 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_13581 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:5px 5px 5px 5px;mobile-breakpoint:767;}.cp_style_13581 #panel-1-13581 .cp-target:hover { }.cp_style_13581 #panel-1-13581 { }.cp_style_13581 .cp-popup-content { width:700px;height:300px;background-color:#fff;}@media ( max-width: 767px ) {.cp_style_13581 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:5px 5px 5px 5px;mobile-breakpoint:767;}.cp_style_13581 #panel-1-13581 .cp-target:hover { }.cp_style_13581 #panel-1-13581 { }.cp_style_13581 .cp-popup-content { width:320px;height:137px;background-color:#fff;}}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field{ 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.cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_13581 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_13581 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_13581 #form_field-13581 { }}.cp_style_13581 #cp_image-2-13581 .cp-target { width:700px;height:300px;}.cp_style_13581 #cp_image-2-13581 .cp-target:hover { }.cp_style_13581 #cp_image-2-13581 .cp-target { border-style:none;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-color:#757575;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target { }.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { }.cp_style_13581 #cp_image-2-13581 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_13581 #cp_image-2-13581 .cp-target:hover { }.cp_style_13581 #cp_image-2-13581 .cp-target:hover ~ .cp-field-shadow { }.cp_style_13581 #cp_image-2-13581 { left: 0px;top: 0px;z-index:4;}@media ( max-width: 767px ) {.cp_style_13581 #cp_image-2-13581 .cp-target { width:320px;height:137px;}.cp_style_13581 #cp_image-2-13581 .cp-target:hover { }.cp_style_13581 #cp_image-2-13581 .cp-target { border-style:none;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-color:#757575;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target { }.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { }.cp_style_13581 #cp_image-2-13581 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_13581 #cp_image-2-13581 .cp-target:hover { }.cp_style_13581 #cp_image-2-13581 .cp-target:hover ~ .cp-field-shadow { }.cp_style_13581 #cp_image-2-13581 { left: 0px;top: 0px;z-index:4;}}@media ( max-width: 767px ) {.cp_style_13581 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content LFA Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_image-2-13581\" class=\"cp-field-html-data   cpro_count_conversion  cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"goto_url\" data-step=\"1\" data-redirect=\"https:\/\/openenglish-adult.app.link\/gaF0xpUrODb?~channel=organic&#038;~feature=blog&#038;~campaign=iclfabnradlt\" data-redirect-target=\"_blank\"   >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-cp-src=\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2023\/11\/Descargar-Mejor-App-para-aprender-ingles-v005.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-2\" alt=\"Descargar Mejor App para aprender ingles v005\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_13581' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"13581\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<h3 class=\"ql-align-justify\">Slogan informativo<\/h3>\n<p class=\"ql-align-justify\">Este explica de manera concisa y breve el funcionamiento de un producto, servicio o de la marca en s\u00ed. Esto quiere decir que\u00a0<strong>explica exactamente lo que un negocio hace<\/strong>.<\/p>\n<p class=\"ql-align-justify\">Por ejemplo, el slogan de BMW: \u201cThe ultimate driving machine&#8221;. Aqu\u00ed se comunica lo que la marca produce: autom\u00f3viles potentes y de alta calidad.<\/p>\n<h3 class=\"ql-align-justify\">Slogan de distinci\u00f3n o diferenciaci\u00f3n<\/h3>\n<p class=\"ql-align-justify\">Expone ciertas particularidades que diferencia a la empresa de la competencia. Este responde la pregunta &#8220;\u00bfqu\u00e9 hace que mi negocio sea distinto a los dem\u00e1s?\u201d Por ejemplo:<\/p>\n<ul>\n<li class=\"ql-align-justify\">Hasbro: &#8220;\u00bfQui\u00e9n dijo que solo es un juego?&#8221;<\/li>\n<li class=\"ql-align-justify\">Walmart: &#8220;Precios bajos todos los d\u00edas&#8221;<\/li>\n<\/ul>\n<h3 class=\"ql-align-justify\">Slogan del mercado objetivo<\/h3>\n<p class=\"ql-align-justify\">Indica a qu\u00e9 p\u00fablico est\u00e1 dirigido su producto; este tipo de slogan lleva a la audiencia a pensar &#8220;Oh, esto es para m\u00ed&#8221;. Por ejemplo, la empresa de m\u00e1quinas de afeitar Gillette utiliza el\u00a0<strong>slogan<\/strong>\u00a0de \u201cThe best a man can get\u201d.<\/p>\n<p class=\"ql-align-justify\">Sin embargo, considera que si tienes un amplio p\u00fablico, este podr\u00eda no ser el tipo de slogan podr\u00eda no ser el adecuado para ti.<\/p>\n<h3 class=\"ql-align-justify\">Slogan de valor<\/h3>\n<p class=\"ql-align-justify\">En lugar de explicar un producto o los resultados de una empresa en su p\u00fablico, detalla los principios, la misi\u00f3n o el prop\u00f3sito de esta; es decir explica qu\u00e9 realmente le importa a la marca y muestra lo bueno que hace por el mundo.<\/p>\n<p class=\"ql-align-justify\">Este tipo hace la diferencia entre la competencia y puede atraer y convertir a un p\u00fablico desinteresado, ya que evocan emociones positivas hacia la empresa.<\/p>\n<p class=\"ql-align-justify\">Por ejemplo, la compa\u00f1\u00eda productora de fertilizante The Mosaic Company tiene un\u00a0<strong>slogan<\/strong>\u00a0de este tipo, siendo &#8220;\u201cWe help the world grow the food it needs\u201d.<\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_10158\" class=\"cp-popup-container cp-popup-live-wrap cp_style_10158 cp-module-inline cpro-open \" data-style=\"cp_style_10158\" data-module-type=\"inline\" data-class-id=\"10158\" data-styleslug=\"in-content-bottom-700x400-banner\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '10158' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '10158' data-section='configure' value='[]' ><style id='cp_popup_style_10158' type='text\/css'>.cp_style_10158 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_10158 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:5px 5px 5px 5px;mobile-breakpoint:767;}.cp_style_10158 #panel-1-10158 .cp-target:hover { }.cp_style_10158 #panel-1-10158 { }.cp_style_10158 .cp-popup-content { width:700px;height:300px;background-color:rgba(255,255,255,0.01);background-blend-mode: overlay;background-repeat :no-repeat;background-position :center;background-size :cover;}@media ( max-width: 767px ) {.cp_style_10158 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:5px 5px 5px 5px;mobile-breakpoint:767;}.cp_style_10158 #panel-1-10158 .cp-target:hover { }.cp_style_10158 #panel-1-10158 { }.cp_style_10158 .cp-popup-content { width:320px;height:137px;background-color:#8c8c8c;background-blend-mode: overlay;background-repeat :repeat;background-position :center;background-size :contain;}}.cp_style_10158 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:13px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 10px 0px 10px;}.cp_style_10158 #form_field-10158 .cp-target:hover { }.cp_style_10158 #form_field-10158 placeholder { color:#666;}.cp_style_10158 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_10158 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_10158 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_10158 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_10158 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_10158 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_10158 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_10158 #form_field-10158 { }@media ( max-width: 767px ) {.cp_style_10158 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:6px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 0px 0px 0px;}.cp_style_10158 #form_field-10158 .cp-target:hover { }.cp_style_10158 #form_field-10158 placeholder { color:#666;}.cp_style_10158 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_10158 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_10158 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_10158 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_10158 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_10158 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_10158 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_10158 #form_field-10158 { }}.cp_style_10158 #cp_button-1-10158 .cp-target { font-family:inherit;font-style:Bold;font-weight:Bold;font-size:14px;letter-spacing:0px;text-align:center;color:#ffffff;background:#ff8800;width:207px;height:38px;padding:0px 15px 0px 15px;}.cp_style_10158 #cp_button-1-10158 .cp-target:hover { color:#ffffff;background:#ffbb00;}.cp_style_10158 #cp_button-1-10158 .cp-target { border-style:none;}.cp_style_10158 #cp_button-1-10158 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10158 #cp_button-1-10158 .cp-target { border-color:#757575;}.cp_style_10158 #cp_button-1-10158 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10158 #cp_button-1-10158 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10158 #cp_button-1-10158 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10158 #cp_button-1-10158 .cp-target { border-radius:5px 5px 5px 5px;}.cp_style_10158 #cp_button-1-10158 .cp-target ~ .cp-field-shadow { border-radius:5px 5px 5px 5px;}.cp_style_10158 #cp_button-1-10158 .cp-target > .cp-close-link { border-radius:5px 5px 5px 5px;}.cp_style_10158 #cp_button-1-10158 .cp-target > .cp-close-image { border-radius:5px 5px 5px 5px;}.cp_style_10158 #cp_button-1-10158 .cp-target { }.cp_style_10158 #cp_button-1-10158 .cp-target ~ .cp-field-shadow { }.cp_style_10158 #cp_button-1-10158 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10158 #cp_button-1-10158 .cp-target:hover { }.cp_style_10158 #cp_button-1-10158 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10158 #cp_button-1-10158 { left: 393.5px;top: 237px;z-index:3;}@media ( max-width: 767px ) {.cp_style_10158 #cp_button-1-10158 .cp-target { font-family:inherit;font-style:Bold;font-weight:Bold;font-size:6px;letter-spacing:0px;text-align:center;color:#ffffff;background:#ff8800;width:93px;height:17px;padding:0px 15px 0px 15px;}.cp_style_10158 #cp_button-1-10158 .cp-target:hover { color:#ffffff;background:#ffbb00;}.cp_style_10158 #cp_button-1-10158 .cp-target { border-style:none;}.cp_style_10158 #cp_button-1-10158 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10158 #cp_button-1-10158 .cp-target { border-color:#757575;}.cp_style_10158 #cp_button-1-10158 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10158 #cp_button-1-10158 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10158 #cp_button-1-10158 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10158 #cp_button-1-10158 .cp-target { border-radius:5px 5px 5px 5px;}.cp_style_10158 #cp_button-1-10158 .cp-target ~ .cp-field-shadow { border-radius:5px 5px 5px 5px;}.cp_style_10158 #cp_button-1-10158 .cp-target > .cp-close-link { border-radius:5px 5px 5px 5px;}.cp_style_10158 #cp_button-1-10158 .cp-target > .cp-close-image { border-radius:5px 5px 5px 5px;}.cp_style_10158 #cp_button-1-10158 .cp-target { }.cp_style_10158 #cp_button-1-10158 .cp-target ~ .cp-field-shadow { }.cp_style_10158 #cp_button-1-10158 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10158 #cp_button-1-10158 .cp-target:hover { }.cp_style_10158 #cp_button-1-10158 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10158 #cp_button-1-10158 { left: 177px;top: 111px;z-index:3;}}@media ( max-width: 767px ) {.cp_style_10158 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step cp-img-lazy cp-bg-lazy cp-inline    cp-middle  cp-panel-1\"  data-cp-src=\"[&quot;16425|https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2025\/02\/MOAC-448-Design-In-content-Promo-700_300-v2.jpg|full&quot;,&quot;16425|https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2025\/02\/MOAC-448-Design-In-content-Promo-700_300-v2.jpg|full&quot;]\" data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content Promo Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_button-1-10158\" class=\"cp-field-html-data   cpro_count_conversion cp-none\" data-type=\"cp_button\"   data-action=\"goto_url\" data-step=\"1\"   data-redirect=\"https:\/\/www.openenglish.com\/promociones\/?utm_source=organic&#038;utm_medium=blog&#038;utm_campaign=blog-Banner_In-Content_Promo-adult&#038;utm_term=Oferta-Especial_02052025\" data-redirect-target=\"_self\"    >\r\n\t<div class=\"cp-rotate-wrap\"><button type=\"button\" class=\" cp-target cp-field-element cp-button cp-button-field\"  data-success-message=\"Thank You for Subscribing!\" data-get-param=\"false\">\u00a1Quiero mi oferta!<\/button>\r\n\t<div class=\"cp-btn-tooltip\"><\/div>\r\n<\/div><\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_10158' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"10158\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<h3 class=\"ql-align-justify\">Slogan para conocer la marca<\/h3>\n<p class=\"ql-align-justify\">Contiene el nombre de la empresa dentro de la frase del eslogan y su objetivo principal es fomentar el conocimiento de la marca. Por ejemplo, Dunkin \u2018Donuts con \u201cAmerica runs on Dunkin\u201d o &#8220;Rexona no te abandona&#8221;.<\/p>\n<p class=\"ql-align-justify\">Tambi\u00e9n \u201cHello, Moto!\u201d de Motorola, que con solo dos palabras llamaron la atenci\u00f3n de\u00a0leads, cautivaron a su p\u00fablico y los fidelizaron por a\u00f1os, lo cual cre\u00f3 una gran conexi\u00f3n de la empresa con las personas.<\/p>\n<p class=\"ql-align-justify\">Por supuesto, \u00bfc\u00f3mo dejar de lado a Coca-Cola? La marca de gaseosas que ha sabido llegar a su p\u00fablico con los slogans. El primero en tener \u00e9xito fue \u201cEl lado Coca-Cola de la vida\u201d, luego sali\u00f3 al mercado \u201cSiempre Coca-Cola\u201d que se us\u00f3 hasta el a\u00f1o 1999 y posteriormente, en el 2006 volvieron a hacerlo con \u201cEl lado Coca-Cola de la vida\u201d.<\/p>\n<h3 class=\"ql-align-justify\">Slogan creativo<\/h3>\n<p class=\"ql-align-justify\">Estos son aquellos que dan la vuelta a los tipos de slogan mencionados anteriormente.<\/p>\n<p class=\"ql-align-justify\">Como \u201cRed Bull te da Alas\u201d, el cual hace dos cosas al mismo tiempo, ya que habla del est\u00edmulo que da a los consumidores y expresa el nombre de la marca. O &#8220;Piensa en verde&#8221; de Heineken, el cual hace alusi\u00f3n a pensar diferente, pero incluyendo que el envase de esta cerveza es verde.<\/p>\n<p class=\"ql-align-justify\">Y por supuesto: \u201cHay cosas que el dinero no puede comprar. Para todo lo dem\u00e1s, MasterCard\u201d Este\u00a0<strong>slogan<\/strong>\u00a0rompe con la regla principal que es hacer una frase corta. Sin embargo, a MasterCard le funcion\u00f3, ya que englobaron la esencia de la empresa, la necesidad de los clientes y, la verdad, fueron muy creativos al mostrar su producto como algo m\u00e1s que una simple tarjeta de cr\u00e9dito.<\/p>\n<p class=\"ql-align-justify\">Como habr\u00e1s notado los slogan no necesariamente se tienen que cerrar en un tipo en espec\u00edfico, sino que pueden servir para varios prop\u00f3sitos y unir varios tipos, principalmente si son\u00a0<strong>slogan<\/strong>\u00a0creativos.<\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_13581\" class=\"cp-popup-container cp-popup-live-wrap cp_style_13581 cp-module-inline cpro-open \" data-style=\"cp_style_13581\" data-module-type=\"inline\" data-class-id=\"13581\" data-styleslug=\"in-content-bottom-700x400-banner-5\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '13581' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '13581' data-section='configure' value='[]' ><style id='cp_popup_style_13581' type='text\/css'>.cp_style_13581 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_13581 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:5px 5px 5px 5px;mobile-breakpoint:767;}.cp_style_13581 #panel-1-13581 .cp-target:hover { }.cp_style_13581 #panel-1-13581 { }.cp_style_13581 .cp-popup-content { width:700px;height:300px;background-color:#fff;}@media ( max-width: 767px ) {.cp_style_13581 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:5px 5px 5px 5px;mobile-breakpoint:767;}.cp_style_13581 #panel-1-13581 .cp-target:hover { }.cp_style_13581 #panel-1-13581 { }.cp_style_13581 .cp-popup-content { width:320px;height:137px;background-color:#fff;}}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:13px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 10px 0px 10px;}.cp_style_13581 #form_field-13581 .cp-target:hover { }.cp_style_13581 #form_field-13581 placeholder { color:#666;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_13581 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_13581 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_13581 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_13581 #form_field-13581 { }@media ( max-width: 767px ) {.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:6px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 0px 0px 0px;}.cp_style_13581 #form_field-13581 .cp-target:hover { }.cp_style_13581 #form_field-13581 placeholder { color:#666;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_13581 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_13581 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_13581 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_13581 #form_field-13581 { }}.cp_style_13581 #cp_image-2-13581 .cp-target { width:700px;height:300px;}.cp_style_13581 #cp_image-2-13581 .cp-target:hover { }.cp_style_13581 #cp_image-2-13581 .cp-target { border-style:none;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-color:#757575;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target { }.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { }.cp_style_13581 #cp_image-2-13581 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_13581 #cp_image-2-13581 .cp-target:hover { }.cp_style_13581 #cp_image-2-13581 .cp-target:hover ~ .cp-field-shadow { }.cp_style_13581 #cp_image-2-13581 { left: 0px;top: 0px;z-index:4;}@media ( max-width: 767px ) {.cp_style_13581 #cp_image-2-13581 .cp-target { width:320px;height:137px;}.cp_style_13581 #cp_image-2-13581 .cp-target:hover { }.cp_style_13581 #cp_image-2-13581 .cp-target { border-style:none;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-color:#757575;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target { }.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { }.cp_style_13581 #cp_image-2-13581 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_13581 #cp_image-2-13581 .cp-target:hover { }.cp_style_13581 #cp_image-2-13581 .cp-target:hover ~ .cp-field-shadow { }.cp_style_13581 #cp_image-2-13581 { left: 0px;top: 0px;z-index:4;}}@media ( max-width: 767px ) {.cp_style_13581 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content LFA Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_image-2-13581\" class=\"cp-field-html-data   cpro_count_conversion  cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"goto_url\" data-step=\"1\" data-redirect=\"https:\/\/openenglish-adult.app.link\/gaF0xpUrODb?~channel=organic&#038;~feature=blog&#038;~campaign=iclfabnradlt\" data-redirect-target=\"_blank\"   >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-cp-src=\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2023\/11\/Descargar-Mejor-App-para-aprender-ingles-v005.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-2\" alt=\"Descargar Mejor App para aprender ingles v005\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_13581' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"13581\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<h2 class=\"ql-align-justify\">\u00bfC\u00f3mo crear un slogan?<\/h2>\n<p class=\"ql-align-justify\">Necesitas conocer a profundidad la marca, el mercado, el p\u00fablico objetivo y hasta a tus competidores. Solo de esa manera podr\u00e1s construir una frase que te identifique y englobe todo lo que seas transmitir.<\/p>\n<p class=\"ql-align-justify\">Dicho esto, profundicemos en un paso a paso que te permitir\u00e1 crear un\u00a0<strong>slogan<\/strong>\u00a0exitoso:<\/p>\n<h3 class=\"ql-align-justify\">1. Analiza los elementos de la marca<\/h3>\n<p class=\"ql-align-justify\">El primer paso es analizar los elementos de tu\u00a0branding. Una manera sencilla de hacerlo es respondiendo las siguientes interrogantes:<\/p>\n<ul>\n<li class=\"ql-align-justify\">\u00bfCu\u00e1l es el nombre de la marca y por qu\u00e9 se llama as\u00ed?<\/li>\n<li class=\"ql-align-justify\">\u00bfQu\u00e9 diferencia a tu producto o servicio de otros presentes en el mercado?<\/li>\n<li class=\"ql-align-justify\">\u00bfC\u00f3mo es tu buyer persona y qu\u00e9 le interesa?<\/li>\n<\/ul>\n<p class=\"ql-align-justify\">En esta fase tienes que conocer cada detalle de la marca, entenderla y comprender qu\u00e9 posici\u00f3n ocupa en el mercado.<\/p>\n<h3 class=\"ql-align-justify\">2. Define el objetivo de tu slogan<\/h3>\n<p class=\"ql-align-justify\">Aqu\u00ed debes definir qu\u00e9 quieres impulsar con la publicidad. Tiene que ser algo muy espec\u00edfico como un beneficio, una cualidad o un factor diferenciador.<\/p>\n<p class=\"ql-align-justify\">Una de las claves para definir este objetivo es hacer una lista de todo lo que quieres resaltar. Luego, descarta aquello que no sea llamativo y solo qu\u00e9date con lo m\u00e1s representativo.<\/p>\n<p class=\"ql-align-justify\">Esto tambi\u00e9n te permitir\u00e1 encontrar cu\u00e1l es el ADN de tu marca, darle vida y entender qu\u00e9 es lo que te posicionar\u00e1 en el mercado.<\/p>\n<h3 class=\"ql-align-justify\">3. Construye la frase<\/h3>\n<p class=\"ql-align-justify\">Ahora que ya sabes lo que quieres, es momento de empezar a construir las frases. Puedes hacer tantas como desees, escribir una lluvia de ideas hasta dar con las palabras indicadas.<\/p>\n<p class=\"ql-align-justify\">Elabora varias propuestas. Una buena idea es construir diferentes frases con el nombre de la marca, otras en las que uses palabras de acci\u00f3n, y una tercera lista con palabras de conexi\u00f3n. Luego puedes empezar a fusionarlas.<\/p>\n<p class=\"ql-align-justify\">En el proceso tendr\u00e1s que ir filtrando palabras y agregando nuevas hasta que encuentres las que verdaderamente identifiquen a la empresa y lo que deseas transmitir.<\/p>\n<h3 class=\"ql-align-justify\">4. Prueba<\/h3>\n<p class=\"ql-align-justify\">Cuando hayas construido algunos slogans, empieza a probarlos dentro de la empresa. Gr\u00e1balos para que escuches c\u00f3mo suenan, si tienen ritmo, si provoca o no repetir la frase.<\/p>\n<p class=\"ql-align-justify\">P\u00eddeles opiniones a compa\u00f1eros y colegas y realiza encuestas. Incluso, puedes elaborar una pieza de publicidad para que aprecies lo que ver\u00e1 tu p\u00fablico en la calle.<\/p>\n<p class=\"ql-align-justify\">Y una vez que est\u00e9s convencido de que ya tienes el\u00a0<strong>slogan<\/strong>\u00a0indicado, solo queda dejar que el mundo lo conozca. No olvides que es muy importante que sea f\u00e1cil de recordar. \u00a1All\u00ed est\u00e1 la clave!<\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_10158\" class=\"cp-popup-container cp-popup-live-wrap cp_style_10158 cp-module-inline cpro-open \" data-style=\"cp_style_10158\" data-module-type=\"inline\" data-class-id=\"10158\" data-styleslug=\"in-content-bottom-700x400-banner\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '10158' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '10158' data-section='configure' value='[]' ><style id='cp_popup_style_10158' type='text\/css'>.cp_style_10158 .cp-popup-content 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#cp_button-1-10158 .cp-target ~ .cp-field-shadow { border-radius:5px 5px 5px 5px;}.cp_style_10158 #cp_button-1-10158 .cp-target > .cp-close-link { border-radius:5px 5px 5px 5px;}.cp_style_10158 #cp_button-1-10158 .cp-target > .cp-close-image { border-radius:5px 5px 5px 5px;}.cp_style_10158 #cp_button-1-10158 .cp-target { }.cp_style_10158 #cp_button-1-10158 .cp-target ~ .cp-field-shadow { }.cp_style_10158 #cp_button-1-10158 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10158 #cp_button-1-10158 .cp-target:hover { }.cp_style_10158 #cp_button-1-10158 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10158 #cp_button-1-10158 { left: 177px;top: 111px;z-index:3;}}@media ( max-width: 767px ) {.cp_style_10158 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step cp-img-lazy cp-bg-lazy cp-inline    cp-middle  cp-panel-1\"  data-cp-src=\"[&quot;16425|https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2025\/02\/MOAC-448-Design-In-content-Promo-700_300-v2.jpg|full&quot;,&quot;16425|https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2025\/02\/MOAC-448-Design-In-content-Promo-700_300-v2.jpg|full&quot;]\" data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content Promo Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_button-1-10158\" class=\"cp-field-html-data   cpro_count_conversion cp-none\" data-type=\"cp_button\"   data-action=\"goto_url\" data-step=\"1\"   data-redirect=\"https:\/\/www.openenglish.com\/promociones\/?utm_source=organic&#038;utm_medium=blog&#038;utm_campaign=blog-Banner_In-Content_Promo-adult&#038;utm_term=Oferta-Especial_02052025\" data-redirect-target=\"_self\"    >\r\n\t<div class=\"cp-rotate-wrap\"><button type=\"button\" class=\" cp-target cp-field-element cp-button cp-button-field\"  data-success-message=\"Thank You for Subscribing!\" data-get-param=\"false\">\u00a1Quiero mi oferta!<\/button>\r\n\t<div class=\"cp-btn-tooltip\"><\/div>\r\n<\/div><\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_10158' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"10158\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<h2 class=\"ql-align-justify\">\u00bfFalta de ideas? Ejemplos de slogans<\/h2>\n<p class=\"ql-align-justify\">\u00bfNecesitas algo de inspiraci\u00f3n para empezar a crear el slogan de tu marca? A continuaci\u00f3n encontrar\u00e1s unas ideas que podr\u00e1n guiarte. \u00a1Desc\u00fabrelas!<\/p>\n<h3 class=\"ql-align-justify\">Para empresas<\/h3>\n<p class=\"ql-align-justify\">Por ejemplo, si tu compa\u00f1\u00eda es de f\u00e1brica de muebles podr\u00eda funcionarte algo como: &#8220;T\u00fa lo sue\u00f1as, nosotros lo hacemos&#8221;. En el caso de que sea un negocio de venta de diversos proveedores: &#8220;Las mejores marcas a tu alcance&#8221; o &#8220;Todo lo que necesitas en un solo lugar&#8221;.<\/p>\n<p class=\"ql-align-justify\">O si es una empresa de reparaciones, un ejemplo clave es &#8220;Hacemos todo tipo de reparaciones&#8221;.<\/p>\n<p class=\"ql-align-justify\">Si eres una tienda de ropa &#8220;Dise\u00f1os \u00fanicos para una personalidad \u00fanica&#8221; o &#8220;T\u00fa eres la tendencia&#8221;; o si tu marca es de accesorios &#8220;Tu accesorio perfecto&#8221;.<\/p>\n<h3 class=\"ql-align-justify\">Para productos<\/h3>\n<p class=\"ql-align-justify\">\u00bfTienes un producto espec\u00edfico y quieres darle un slogan? Tomando como ejemplo el caso de Barbie: &#8220;T\u00fa puedes ser lo que quieras ser&#8221;. Algunas ideas son:<\/p>\n<ul>\n<li class=\"ql-align-justify\">&#8220;\u00a1Date un gusto!&#8221;<\/li>\n<li class=\"ql-align-justify\">&#8220;\u00a1Para chuparse los dedos!&#8221; (S\u00ed, es el de KFC)<\/li>\n<li class=\"ql-align-justify\">&#8220;Porque uno no es suficiente&#8221;<\/li>\n<li class=\"ql-align-justify\">&#8220;Dale brillo a tu vida&#8221;, en el caso de que vendas l\u00e1mparas.<\/li>\n<li class=\"ql-align-justify\">&#8220;Refresca tu verano&#8221;, para una bebida.<\/li>\n<\/ul>\n<p class=\"ql-align-justify\">\u00a1Esto es todo! Como habr\u00e1s aprendido, los\u00a0<strong>slogan<\/strong>\u00a0ayudar\u00e1n a tu marca a posicionarse en la mente de tu audiencia as\u00ed que para elegir el correcto pon en pr\u00e1ctica lo que has aprendido el d\u00eda de hoy con este contenido.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El\u00a0slogan\u00a0es una parte importante de la identidad de marca, por lo cual debe ser ingenioso y generar un gran impacto en el p\u00fablico. Y debido a su importancia para el proceso de creaci\u00f3n de marca, en este contenido te daremos las claves para crear uno verdaderamente exitoso. &nbsp; &nbsp; \u00bfQu\u00e9 es un slogan? Un\u00a0slogan\u00a0es una [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":15915,"comment_status":"open","ping_status":"closed","sticky":false,"template":"post-2021.php","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[204],"tags":[],"class_list":["post-15809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-habilidades-profesionales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Slogan: pasos para crearlo y ejemplos inspiradores | Open English<\/title>\n<meta name=\"description\" content=\"\u00a1Aprende c\u00f3mo hacer un slogan poderoso y memorable para mejorar el posicionamiento de tu marca!\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slogan: pasos para crearlo y ejemplos inspiradores | Open English\" \/>\n<meta property=\"og:description\" content=\"\u00a1Aprende c\u00f3mo hacer un slogan poderoso y memorable para mejorar el posicionamiento de tu marca!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stg.openenglish.com\/blog\/es\/que-es-un-slogan\/\" \/>\n<meta property=\"og:site_name\" content=\"Open English\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-27T01:38:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2024\/07\/Que-es-un-slogan-v001.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1110\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"anamanjarres\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"anamanjarres\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stg.openenglish.com\/blog\/es\/que-es-un-slogan\/\",\"url\":\"https:\/\/www.stg.openenglish.com\/blog\/es\/que-es-un-slogan\/\",\"name\":\"Slogan: pasos para crearlo y ejemplos inspiradores | Open English\",\"isPartOf\":{\"@id\":\"https:\/\/www.stg.openenglish.com\/blog\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.stg.openenglish.com\/blog\/es\/que-es-un-slogan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.stg.openenglish.com\/blog\/es\/que-es-un-slogan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2024\/07\/Que-es-un-slogan-v001.jpg\",\"datePublished\":\"2024-07-27T01:38:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.stg.openenglish.com\/blog\/es\/#\/schema\/person\/caa5e00b276e0f2ba0bdbd7e8740ed86\"},\"description\":\"\u00a1Aprende c\u00f3mo hacer un slogan poderoso y memorable para mejorar el posicionamiento de tu marca!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.stg.openenglish.com\/blog\/es\/que-es-un-slogan\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stg.openenglish.com\/blog\/es\/que-es-un-slogan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.stg.openenglish.com\/blog\/es\/que-es-un-slogan\/#primaryimage\",\"url\":\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2024\/07\/Que-es-un-slogan-v001.jpg\",\"contentUrl\":\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2024\/07\/Que-es-un-slogan-v001.jpg\",\"width\":1110,\"height\":450,\"caption\":\"Que es un slogan v001\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stg.openenglish.com\/blog\/es\/que-es-un-slogan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.stg.openenglish.com\/blog\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Slogan: \u00bfQu\u00e9 significa? 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