{"id":15790,"date":"2024-07-26T21:59:23","date_gmt":"2024-07-27T01:59:23","guid":{"rendered":"https:\/\/www.stg.openenglish.com\/blog\/es\/?p=15790"},"modified":"2024-07-26T21:59:23","modified_gmt":"2024-07-27T01:59:23","slug":"fundamentos-del-marketing","status":"publish","type":"post","link":"https:\/\/www.stg.openenglish.com\/blog\/es\/fundamentos-del-marketing\/","title":{"rendered":"Los 4 fundamentos del marketing que debes conocer"},"content":{"rendered":"<p>Aprender sobre los fundamentos del marketing es elemental para comprender a fondo qu\u00e9 es y c\u00f3mo aplicarlo a nuestros negocios y servicios. Por eso, en este <em>post <\/em>queremos contarte lo que debes saber acerca de los mismos.<\/p>\n<h2>\u00bfQu\u00e9 es el marketing?<\/h2>\n<p>En primer lugar, el marketing es el proceso que le permite a las empresas acercarse a sus clientes potenciales, conocerlos, identificar sus necesidades y, finalmente, brindarles productos de valor que logren satisfacerlos y resolver esos problemas.<\/p>\n<p>Para ello, es de vital importancia conocer los factores, procesos y fundamentos de marketing imprescindibles para lograr el resultado deseado.<\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_10149\" class=\"cp-popup-container cp-popup-live-wrap cp_style_10149 cp-module-inline cpro-open \" data-style=\"cp_style_10149\" data-module-type=\"inline\" data-class-id=\"10149\" data-styleslug=\"in-content-top-700x400-banner\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '10149' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '10149' data-section='configure' value='[]' ><style id='cp_popup_style_10149' type='text\/css'>.cp_style_10149 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_10149 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:3px 3px 3px 3px;mobile-breakpoint:767;}.cp_style_10149 #panel-1-10149 .cp-target:hover { }.cp_style_10149 #panel-1-10149 { }.cp_style_10149 .cp-popup-content { width:700px;height:300px;background-color:#fff;}@media ( max-width: 767px ) {.cp_style_10149 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:3px 3px 3px 3px;mobile-breakpoint:767;}.cp_style_10149 #panel-1-10149 .cp-target:hover { }.cp_style_10149 #panel-1-10149 { }.cp_style_10149 .cp-popup-content { width:320px;height:137px;background-color:#fff;}}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:13px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 10px 0px 10px;}.cp_style_10149 #form_field-10149 .cp-target:hover { }.cp_style_10149 #form_field-10149 placeholder { color:#666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_10149 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_10149 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_10149 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_10149 #form_field-10149 { }@media ( max-width: 767px ) {.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:6px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 0px 0px 0px;}.cp_style_10149 #form_field-10149 .cp-target:hover { }.cp_style_10149 #form_field-10149 placeholder { color:#666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_10149 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_10149 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_10149 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_10149 #form_field-10149 { }}.cp_style_10149 #cp_image-1-10149 .cp-target { width:700px;height:300px;}.cp_style_10149 #cp_image-1-10149 .cp-target:hover { }.cp_style_10149 #cp_image-1-10149 .cp-target { border-style:none;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-color:#757575;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target { }.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { }.cp_style_10149 #cp_image-1-10149 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10149 #cp_image-1-10149 .cp-target:hover { }.cp_style_10149 #cp_image-1-10149 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10149 #cp_image-1-10149 { left: 0px;top: 0px;z-index:2;}@media ( max-width: 767px ) {.cp_style_10149 #cp_image-1-10149 .cp-target { width:320px;height:137px;}.cp_style_10149 #cp_image-1-10149 .cp-target:hover { }.cp_style_10149 #cp_image-1-10149 .cp-target { border-style:none;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-color:#757575;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target { }.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { }.cp_style_10149 #cp_image-1-10149 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10149 #cp_image-1-10149 .cp-target:hover { }.cp_style_10149 #cp_image-1-10149 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10149 #cp_image-1-10149 { left: 0px;top: 0px;z-index:2;}}@media ( max-width: 767px ) {.cp_style_10149 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content Curso Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_image-1-10149\" class=\"cp-field-html-data   cpro_count_conversion oealt-cursobnr cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"goto_url\" data-step=\"1\" data-redirect=\"https:\/\/www.openenglish.com\/curso\/?utm_source=organic&#038;utm_medium=blog.openenglish.com&#038;utm_campaign=ALL-20220824-generic-curso_funnel-content_banner700x400-Adult-track1&#038;utm_term=\" data-redirect-target=\"_self\"   >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-cp-src=\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/Curso-de-Ingles-Blog-Banner-v001.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-1\" alt=\"Curso de Ingles Blog Banner v001\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_10149' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"10149\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<h2>\u00bfCu\u00e1les son los fundamentos del marketing?<\/h2>\n<p>Cada uno de los siguientes conceptos est\u00e1 relacionado con un fundamento clave que hace al marketing y su importancia en el crecimiento de los negocios:<\/p>\n<p>&nbsp;<\/p>\n<h3>1. Mercado<\/h3>\n<p>En marketing, el mercado se refiere al conjunto de compradores esperados de un producto o servicio en particular. En general, cada empresa se enfoca en satisfacer una necesidad espec\u00edfica dentro de un rubro. Las personas que tengan esa necesidad conforman el mercado donde trabajar\u00e1.<\/p>\n<p>Saber d\u00f3nde, c\u00f3mo y cu\u00e1ndo hacer movidas estrat\u00e9gicas en el mercado depender\u00e1 de qu\u00e9 tanto lo conozcas. Cuando hablamos de esto nos referimos a saber identificar las fortalezas, debilidades, oportunidades y amenazas que se presentan en el entorno de tu empresa.<\/p>\n<p>Adem\u00e1s, ser\u00e1 necesario que conozcas a tu competencia directa e indirecta. De esta forma, podr\u00e1s implementar acciones que te permitir\u00e1n sobresalir y robarte las miradas de tus clientes potenciales y convertirlos en clientes reales.<\/p>\n<p>El mercado exige que identifiques qu\u00e9 caracter\u00edsticas posee tu empresa que puedas usar a tu favor para brindar ese valor agregado necesario para ganar la fidelidad del p\u00fablico. Es decir, que cuando vayan a comprar se decidan por los productos o servicios de tu empresa.<\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_10153\" class=\"cp-popup-container cp-popup-live-wrap cp_style_10153 cp-module-inline cpro-open \" data-style=\"cp_style_10153\" data-module-type=\"inline\" data-class-id=\"10153\" data-styleslug=\"in-content-middle-700x400-banner\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '10153' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '10153' data-section='configure' value='[]' ><style id='cp_popup_style_10153' type='text\/css'>.cp_style_10153 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_10153 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:3px 3px 3px 3px;mobile-breakpoint:767;}.cp_style_10153 #panel-1-10153 .cp-target:hover { }.cp_style_10153 #panel-1-10153 { }.cp_style_10153 .cp-popup-content { width:700px;height:300px;background-color:#fff;}@media ( max-width: 767px ) {.cp_style_10153 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:3px 3px 3px 3px;mobile-breakpoint:767;}.cp_style_10153 #panel-1-10153 .cp-target:hover { }.cp_style_10153 #panel-1-10153 { }.cp_style_10153 .cp-popup-content { width:320px;height:137px;background-color:#fff;}}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:13px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 10px 0px 10px;}.cp_style_10153 #form_field-10153 .cp-target:hover { }.cp_style_10153 #form_field-10153 placeholder { color:#666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_10153 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_10153 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_10153 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_10153 #form_field-10153 { }@media ( max-width: 767px ) {.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:6px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 10px 0px 10px;}.cp_style_10153 #form_field-10153 .cp-target:hover { }.cp_style_10153 #form_field-10153 placeholder { color:#666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_10153 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_10153 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_10153 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_10153 #form_field-10153 { }}.cp_style_10153 #cp_image-1-10153 .cp-target { width:700px;height:300px;}.cp_style_10153 #cp_image-1-10153 .cp-target:hover { }.cp_style_10153 #cp_image-1-10153 .cp-target { border-style:none;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-color:#757575;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target { }.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { }.cp_style_10153 #cp_image-1-10153 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10153 #cp_image-1-10153 .cp-target:hover { }.cp_style_10153 #cp_image-1-10153 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10153 #cp_image-1-10153 { left: 0px;top: 0px;z-index:2;}@media ( max-width: 767px ) {.cp_style_10153 #cp_image-1-10153 .cp-target { width:320px;height:137px;}.cp_style_10153 #cp_image-1-10153 .cp-target:hover { }.cp_style_10153 #cp_image-1-10153 .cp-target { border-style:none;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-color:#757575;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target { }.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { }.cp_style_10153 #cp_image-1-10153 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10153 #cp_image-1-10153 .cp-target:hover { }.cp_style_10153 #cp_image-1-10153 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10153 #cp_image-1-10153 { left: 0px;top: 0px;z-index:2;}}@media ( max-width: 767px ) {.cp_style_10153 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content Test Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_image-1-10153\" class=\"cp-field-html-data   cpro_count_conversion oealt-testbnr cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"goto_url\" data-step=\"1\" data-redirect=\"https:\/\/www.openenglish.com\/test-de-ingles\/?utm_source=organic&#038;utm_medium=blog.openenglish.com&#038;utm_campaign=ALL-20220825-generic-leveling_test_funnel-content_banner700x400-Adult-track1&#038;utm_term=\" data-redirect-target=\"_self\"   >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-cp-src=\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2022\/08\/Test-de-Ingles-Blog-Banner-v001.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-1\" alt=\"Test de Ingles Blog Banner v001\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_10153' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"10153\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<h3>2. Necesidades<\/h3>\n<p>Este es el punto m\u00e1s importante. Conocer a los clientes, sus deseos, intereses y necesidades ser\u00e1 lo que te permita encaminar no solo tu estrategia de marketing, sino las funcionalidades de tus productos o procesos de tus servicios de forma que logres dar soluci\u00f3n a los problemas que presenten.<\/p>\n<p>El motor principal de las empresas deber\u00eda ser siempre la satisfacci\u00f3n de sus clientes, o el aporte al mejoramiento de su calidad de vida.<\/p>\n<p>&nbsp;<\/p>\n<h3>3. Producto<\/h3>\n<p>En la actualidad, aproximadamente el 80% de las necesidades o deseos se satisfacen por medio de productos o servicios brindados en el mercado.<\/p>\n<p>Por esta raz\u00f3n es importante que, al momento de brindarlos, las empresas se cercioren de que estos realmente ofrecen una propuesta de valor, es decir, un conjunto de elementos que conlleven a la satisfacci\u00f3n o soluci\u00f3n de un problema.<\/p>\n<p>Adem\u00e1s, cuando hablamos de producto no solo nos referimos a aquello que la empresa ofrece en su portafolio. Los productos tambi\u00e9n van acompa\u00f1ados de elementos tales como experiencias, acontecimientos, atenci\u00f3n recibida y otros factores que har\u00e1n que tus clientes se sientan complacidos con lo que les has brindado.<\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_13581\" class=\"cp-popup-container cp-popup-live-wrap cp_style_13581 cp-module-inline cpro-open \" data-style=\"cp_style_13581\" data-module-type=\"inline\" data-class-id=\"13581\" data-styleslug=\"in-content-bottom-700x400-banner-5\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '13581' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '13581' data-section='configure' value='[]' ><style id='cp_popup_style_13581' type='text\/css'>.cp_style_13581 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_13581 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:5px 5px 5px 5px;mobile-breakpoint:767;}.cp_style_13581 #panel-1-13581 .cp-target:hover { }.cp_style_13581 #panel-1-13581 { }.cp_style_13581 .cp-popup-content { width:700px;height:300px;background-color:#fff;}@media ( max-width: 767px ) {.cp_style_13581 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:5px 5px 5px 5px;mobile-breakpoint:767;}.cp_style_13581 #panel-1-13581 .cp-target:hover { }.cp_style_13581 #panel-1-13581 { }.cp_style_13581 .cp-popup-content { width:320px;height:137px;background-color:#fff;}}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:13px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 10px 0px 10px;}.cp_style_13581 #form_field-13581 .cp-target:hover { }.cp_style_13581 #form_field-13581 placeholder { color:#666;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_13581 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_13581 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_13581 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_13581 #form_field-13581 { }@media ( max-width: 767px ) {.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:6px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 0px 0px 0px;}.cp_style_13581 #form_field-13581 .cp-target:hover { }.cp_style_13581 #form_field-13581 placeholder { color:#666;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_13581 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_13581 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_13581 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_13581 #form_field-13581 { }}.cp_style_13581 #cp_image-2-13581 .cp-target { width:700px;height:300px;}.cp_style_13581 #cp_image-2-13581 .cp-target:hover { }.cp_style_13581 #cp_image-2-13581 .cp-target { border-style:none;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-color:#757575;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target { }.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { }.cp_style_13581 #cp_image-2-13581 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_13581 #cp_image-2-13581 .cp-target:hover { }.cp_style_13581 #cp_image-2-13581 .cp-target:hover ~ .cp-field-shadow { }.cp_style_13581 #cp_image-2-13581 { left: 0px;top: 0px;z-index:4;}@media ( max-width: 767px ) {.cp_style_13581 #cp_image-2-13581 .cp-target { width:320px;height:137px;}.cp_style_13581 #cp_image-2-13581 .cp-target:hover { }.cp_style_13581 #cp_image-2-13581 .cp-target { border-style:none;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-color:#757575;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target { }.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { }.cp_style_13581 #cp_image-2-13581 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_13581 #cp_image-2-13581 .cp-target:hover { }.cp_style_13581 #cp_image-2-13581 .cp-target:hover ~ .cp-field-shadow { }.cp_style_13581 #cp_image-2-13581 { left: 0px;top: 0px;z-index:4;}}@media ( max-width: 767px ) {.cp_style_13581 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content LFA Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_image-2-13581\" class=\"cp-field-html-data   cpro_count_conversion  cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"goto_url\" data-step=\"1\" data-redirect=\"https:\/\/openenglish-adult.app.link\/gaF0xpUrODb?~channel=organic&#038;~feature=blog&#038;~campaign=iclfabnradlt\" data-redirect-target=\"_blank\"   >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-cp-src=\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2023\/11\/Descargar-Mejor-App-para-aprender-ingles-v005.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-2\" alt=\"Descargar Mejor App para aprender ingles v005\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_13581' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"13581\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<h3>4. Estrategia<\/h3>\n<p>Ahora que ya has finalizado tu fase de an\u00e1lisis, conoces a tus clientes potenciales y sus necesidades, has examinado tu mercado y ofreces un producto con propuesta de valor, lleg\u00f3 el momento de realizar una estrategia de marketing y darte a conocer.<\/p>\n<p>Esta estrategia estar\u00e1 guiada, en principio, por un objetivo espec\u00edfico. Luego, por los pasos a seguir para alcanzarlo.<\/p>\n<p>En ese sentido, es importante medir el tiempo y los recursos necesarios para obtener los resultados que se persiguen.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfC\u00f3mo implementar una estrategia en marketing?<\/h2>\n<p>Ahora que sabes qu\u00e9 es exactamente el marketing, cu\u00e1les son sus objetivos y cu\u00e1les son sus cuatro fundamentos, es hora de adentrarnos en la aplicaci\u00f3n de una buena estrategia para tener \u00e9xito en tus negocios.<\/p>\n<p>En primer lugar, y luego de haber investigado tu mercado y las necesidades espec\u00edficas de tus clientes, es elemental avanzar en torno a las metas.<\/p>\n<p>As\u00ed es que debes:<\/p>\n<ol>\n<li><strong>Generar conciencia de marca.<\/strong> \u00a1Haz que tu marca sea conocida! Para esto, utiliza las redes sociales y crea tu propia identidad.<\/li>\n<li><strong>Genera <\/strong> Con esto nos referimos a que comiences a atraer nuevos compradores a tu marca.<\/li>\n<li><strong>Conoce a tus compradores.<\/strong> Fideliza a quienes te han sido leales y sabes que son amantes de tus productos.<\/li>\n<\/ol>\n<p>Poco a poco, ver\u00e1s que ir\u00e1s conociendo con mayor profundidad a tus clientes. Para esto tambi\u00e9n es recomendable definir los distintos <strong>buyer personas<\/strong>.<\/p>\n<p>En marketing esto se refiere a describir a los distintos grupos de compradores a trav\u00e9s de la creaci\u00f3n de perfiles individuales que los destacan. Haz esto y ver\u00e1s que ser\u00e1 mucho m\u00e1s sencillo tenerlos en mente a la hora de lanzar tus publicaciones y vender.<\/p>\n<p>Otro buen consejo es presentar una propuesta de valor \u00a1Crea una cultura propia! Vender un producto no es solamente algo material, sino que tambi\u00e9n promueve cierta idea de vida. Visualiza cu\u00e1l es la tuya y crea tu campa\u00f1a en base a tus ideales.<\/p>\n<p>Adem\u00e1s, nunca debes olvidar estudiar a tu competencia. Este paso es m\u00e1s que \u00fatil para diferenciarte y realmente resaltar, ya que en un mismo mercado habr\u00e1 otras ofertas de productos iguales o parecidos. Saber bien qu\u00e9 ofrecen los dem\u00e1s y c\u00f3mo lo ofrecen te ayudar\u00e1 a trazar una l\u00ednea propia y \u00fanica.<\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_10158\" class=\"cp-popup-container cp-popup-live-wrap cp_style_10158 cp-module-inline cpro-open \" data-style=\"cp_style_10158\" data-module-type=\"inline\" data-class-id=\"10158\" data-styleslug=\"in-content-bottom-700x400-banner\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '10158' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '10158' data-section='configure' value='[]' ><style id='cp_popup_style_10158' type='text\/css'>.cp_style_10158 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_10158 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:5px 5px 5px 5px;mobile-breakpoint:767;}.cp_style_10158 #panel-1-10158 .cp-target:hover { }.cp_style_10158 #panel-1-10158 { }.cp_style_10158 .cp-popup-content { width:700px;height:300px;background-color:rgba(255,255,255,0.01);background-blend-mode: overlay;background-repeat :no-repeat;background-position :center;background-size :cover;}@media ( max-width: 767px ) {.cp_style_10158 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:5px 5px 5px 5px;mobile-breakpoint:767;}.cp_style_10158 #panel-1-10158 .cp-target:hover { }.cp_style_10158 #panel-1-10158 { }.cp_style_10158 .cp-popup-content { width:320px;height:137px;background-color:#8c8c8c;background-blend-mode: overlay;background-repeat :repeat;background-position :center;background-size :contain;}}.cp_style_10158 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:13px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 10px 0px 10px;}.cp_style_10158 #form_field-10158 .cp-target:hover { }.cp_style_10158 #form_field-10158 placeholder { color:#666;}.cp_style_10158 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_10158 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_10158 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_10158 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_10158 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_10158 .cp-popup .cpro-form .pika-lendar table tbody 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data-cp-src=\"[&quot;16425|https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2025\/02\/MOAC-448-Design-In-content-Promo-700_300-v2.jpg|full&quot;,&quot;16425|https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2025\/02\/MOAC-448-Design-In-content-Promo-700_300-v2.jpg|full&quot;]\" data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content Promo Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_button-1-10158\" class=\"cp-field-html-data   cpro_count_conversion cp-none\" data-type=\"cp_button\"   data-action=\"goto_url\" data-step=\"1\"   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\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<h3>Medici\u00f3n de resultados: un factor clave<\/h3>\n<p>Por \u00faltimo, siempre es bueno ir midiendo los resultados para saber si lo que has venido haciendo va por el camino correcto o, por el contrario, es mejor hacer alg\u00fan que otro ajuste.<\/p>\n<p>Actualmente existen muchos softwares y programas que ayudan con el conteo y an\u00e1lisis de, por ejemplo, seguidores, ventas o visitas en la p\u00e1gina web. A trav\u00e9s de esos n\u00fameros podr\u00e1s hacer un seguimiento certero.<\/p>\n<p>En resumen, el marketing es elemental para el \u00e9xito empresarial. Por eso, siempre con los fundamentos en mente, es posible destacarse y comprender qu\u00e9 est\u00e1s haciendo para evitar errores de acci\u00f3n u omisi\u00f3n que puedan hacer que desaproveches tu mercado.<\/p>\n<p>Ahora que conoces estos 4 fundamentos del marketing y has visto su importancia para crear estrategias exitosas para tu empresa, \u00bfqu\u00e9 tal si decides aprender m\u00e1s y convertirte en un experto en marketing digital? \u00a1El momento es AHORA! Inscr\u00edbete en nuestros cursos de\u00a0negocios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aprender sobre los fundamentos del marketing es elemental para comprender a fondo qu\u00e9 es y c\u00f3mo aplicarlo a nuestros negocios y servicios. Por eso, en este post queremos contarte lo que debes saber acerca de los mismos. \u00bfQu\u00e9 es el marketing? En primer lugar, el marketing es el proceso que le permite a las empresas [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":15922,"comment_status":"open","ping_status":"closed","sticky":false,"template":"post-2021.php","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[204],"tags":[],"class_list":["post-15790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-habilidades-profesionales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fundamentos del marketing: \u00bfCu\u00e1les son? | Open English<\/title>\n<meta name=\"description\" content=\"Descubre los 4 fundamentos del marketing que debes conocer y las caracter\u00edsticas de cada uno dentro de los procesos comerciales\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fundamentos del marketing: \u00bfCu\u00e1les son? 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