{"id":15778,"date":"2024-07-26T22:05:33","date_gmt":"2024-07-27T02:05:33","guid":{"rendered":"https:\/\/www.stg.openenglish.com\/blog\/es\/?p=15778"},"modified":"2024-07-26T22:05:33","modified_gmt":"2024-07-27T02:05:33","slug":"4-tipos-de-segmentacion-de-mercados","status":"publish","type":"post","link":"https:\/\/www.stg.openenglish.com\/blog\/es\/4-tipos-de-segmentacion-de-mercados\/","title":{"rendered":"Los 4 tipos de segmentaci\u00f3n del mercado"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00a1Sin clientes no hay empresas!, por lo que crear esas estrategias geniales y efectivas para atraerlos, mantenerlos y fidelizarlos, se convierte en la prioridad de todos los d\u00edas de los departamentos de <\/span><a href=\"https:\/\/www.crecenegocios.com\/que-es-el-marketing-y-cuales-son-sus-funciones\/\"><span style=\"font-weight: 400;\">Marketing<\/span><\/a><span style=\"font-weight: 400;\"> de las empresas. El reto entonces, comienza en conocerlos e identificar sus necesidades y comportamiento, \u00bfy c\u00f3mo lo puedes lograr? A trav\u00e9s de la segmentaci\u00f3n del mercado. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se conoce como <\/span><a href=\"https:\/\/laculturadelmarketing.com\/que-es-segmentar-en-marketing\/\"><b><i>segmentar<\/i><\/b><\/a><b><i> a la acci\u00f3n de dividir o fragmentar algo en distintas partes<\/i><\/b><span style=\"font-weight: 400;\">. En el <\/span><span style=\"font-weight: 400;\">Marketing<\/span><span style=\"font-weight: 400;\">, esta es un paso fundamental del cual no podemos prescindir si deseamos elaborar <\/span><a href=\"https:\/\/www.marketingandweb.es\/marketing\/estrategias-de-marketing-concepto-tipos\/\"><span style=\"font-weight: 400;\">estrategias exitosas<\/span><\/a><span style=\"font-weight: 400;\"> y efectivas.<\/span><\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_10149\" class=\"cp-popup-container cp-popup-live-wrap cp_style_10149 cp-module-inline cpro-open \" data-style=\"cp_style_10149\" data-module-type=\"inline\" data-class-id=\"10149\" data-styleslug=\"in-content-top-700x400-banner\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '10149' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '10149' data-section='configure' value='[]' ><style id='cp_popup_style_10149' type='text\/css'>.cp_style_10149 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_10149 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:3px 3px 3px 3px;mobile-breakpoint:767;}.cp_style_10149 #panel-1-10149 .cp-target:hover { }.cp_style_10149 #panel-1-10149 { }.cp_style_10149 .cp-popup-content { width:700px;height:300px;background-color:#fff;}@media ( max-width: 767px ) {.cp_style_10149 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:3px 3px 3px 3px;mobile-breakpoint:767;}.cp_style_10149 #panel-1-10149 .cp-target:hover { }.cp_style_10149 #panel-1-10149 { }.cp_style_10149 .cp-popup-content { 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{color:#666;}.cp_style_10149 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_10149 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_10149 #form_field-10149 { }@media ( max-width: 767px ) {.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:6px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 0px 0px 0px;}.cp_style_10149 #form_field-10149 .cp-target:hover { }.cp_style_10149 #form_field-10149 placeholder { color:#666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_10149 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_10149 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_10149 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_10149 #form_field-10149 { }}.cp_style_10149 #cp_image-1-10149 .cp-target { width:700px;height:300px;}.cp_style_10149 #cp_image-1-10149 .cp-target:hover { }.cp_style_10149 #cp_image-1-10149 .cp-target { border-style:none;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-color:#757575;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target { }.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { }.cp_style_10149 #cp_image-1-10149 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10149 #cp_image-1-10149 .cp-target:hover { }.cp_style_10149 #cp_image-1-10149 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10149 #cp_image-1-10149 { left: 0px;top: 0px;z-index:2;}@media ( max-width: 767px ) {.cp_style_10149 #cp_image-1-10149 .cp-target { width:320px;height:137px;}.cp_style_10149 #cp_image-1-10149 .cp-target:hover { }.cp_style_10149 #cp_image-1-10149 .cp-target { border-style:none;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-color:#757575;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target { }.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { }.cp_style_10149 #cp_image-1-10149 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10149 #cp_image-1-10149 .cp-target:hover { }.cp_style_10149 #cp_image-1-10149 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10149 #cp_image-1-10149 { left: 0px;top: 0px;z-index:2;}}@media ( max-width: 767px ) {.cp_style_10149 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content Curso Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_image-1-10149\" class=\"cp-field-html-data   cpro_count_conversion oealt-cursobnr cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"goto_url\" data-step=\"1\" data-redirect=\"https:\/\/www.openenglish.com\/curso\/?utm_source=organic&#038;utm_medium=blog.openenglish.com&#038;utm_campaign=ALL-20220824-generic-curso_funnel-content_banner700x400-Adult-track1&#038;utm_term=\" data-redirect-target=\"_self\"   >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-cp-src=\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/Curso-de-Ingles-Blog-Banner-v001.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-1\" alt=\"Curso de Ingles Blog Banner v001\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_10149' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"10149\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Existen 4 tipos de segmentaciones: <\/span><\/p>\n<h2><a href=\"https:\/\/www.questionpro.com\/es\/Segmentacion-geografica.html\"><b>Segmentaci\u00f3n geogr\u00e1fica<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Cuando hablamos de segmentaci\u00f3n geogr\u00e1fica nos referimos al espacio f\u00edsico y el entorno en el que se desenvuelve tu segmento. Realmente es importante identificar hasta qu\u00e9 regiones tu empresa est\u00e1 preparada para llegar. Para \u00e9ste tendremos en cuenta las siguientes variables:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Regi\u00f3n del mundo o del pa\u00eds.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tama\u00f1o del pa\u00eds.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pa\u00eds.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Regi\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ciudad.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clima.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/www.questionpro.com\/es\/Segmentacion-demografica.html\"><b>Segmentaci\u00f3n demogr\u00e1fica<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Este es uno de los enfoques m\u00e1s comunes al momento de segmentar tu p\u00fablico, aqu\u00ed tendr\u00e1s en cuenta aspectos muy espec\u00edficos de tu segmento. Recuerda, entre m\u00e1s delimitado sea, m\u00e1s f\u00e1cil llegar\u00e1s a tus clientes potenciales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veamos las variables para tener en cuenta en este segmento. Alguna de estas no ser\u00e1n muy necesarias para tu segmentaci\u00f3n, anal\u00edzala cu\u00e1l aplica a tu caso y empl\u00e9alas. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Edad.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sexo biol\u00f3gico. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Orientaci\u00f3n sexual. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tama\u00f1o de la familia.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ciclo de vida familiar. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ingresos familiares.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Profesi\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nivel educativo. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Estatus Socio \u2013 Econ\u00f3mico.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Religi\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nacionalidad.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cultura.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_10153\" class=\"cp-popup-container cp-popup-live-wrap cp_style_10153 cp-module-inline cpro-open \" data-style=\"cp_style_10153\" data-module-type=\"inline\" data-class-id=\"10153\" data-styleslug=\"in-content-middle-700x400-banner\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '10153' data-section='configure' 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{color:#666;background-color:#fff;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_10153 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_10153 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_10153 #form_field-10153 { }}.cp_style_10153 #cp_image-1-10153 .cp-target { width:700px;height:300px;}.cp_style_10153 #cp_image-1-10153 .cp-target:hover { }.cp_style_10153 #cp_image-1-10153 .cp-target { border-style:none;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-color:#757575;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target { }.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { }.cp_style_10153 #cp_image-1-10153 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10153 #cp_image-1-10153 .cp-target:hover { }.cp_style_10153 #cp_image-1-10153 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10153 #cp_image-1-10153 { left: 0px;top: 0px;z-index:2;}@media ( max-width: 767px ) {.cp_style_10153 #cp_image-1-10153 .cp-target { width:320px;height:137px;}.cp_style_10153 #cp_image-1-10153 .cp-target:hover { }.cp_style_10153 #cp_image-1-10153 .cp-target { border-style:none;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-color:#757575;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target { }.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { }.cp_style_10153 #cp_image-1-10153 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10153 #cp_image-1-10153 .cp-target:hover { }.cp_style_10153 #cp_image-1-10153 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10153 #cp_image-1-10153 { left: 0px;top: 0px;z-index:2;}}@media ( max-width: 767px ) {.cp_style_10153 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content Test Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_image-1-10153\" class=\"cp-field-html-data   cpro_count_conversion oealt-testbnr cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"goto_url\" data-step=\"1\" data-redirect=\"https:\/\/www.openenglish.com\/test-de-ingles\/?utm_source=organic&#038;utm_medium=blog.openenglish.com&#038;utm_campaign=ALL-20220825-generic-leveling_test_funnel-content_banner700x400-Adult-track1&#038;utm_term=\" data-redirect-target=\"_self\"   >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-cp-src=\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2022\/08\/Test-de-Ingles-Blog-Banner-v001.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-1\" alt=\"Test de Ingles Blog Banner v001\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_10153' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"10153\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<h2><a href=\"http:\/\/marketingyconsumo.com\/segmentacion-psicografica.html\"><b>Segmentaci\u00f3n Psicogr\u00e1fica<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Despu\u00e9s de analizar tu p\u00fablico, te volver\u00e1s todo experto en personalidades y actitudes y notar\u00e1s que hay millones de ellas, como bien se dice: \u201cCada persona es un mundo\u201d, lo cierto es que solo pocas de estas van enfocadas a tu p\u00fablico, entre m\u00e1s claros sean tus objetivos m\u00e1s f\u00e1cil llegar\u00e1s a las personas indicadas. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las variables por analizar en este caso ser\u00e1n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalidad.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Estilo de vida.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Valores.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Actitudes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Intereses.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/www.emprendepyme.net\/que-es-la-segmentacion-conductual.html\"><b>Segmentaci\u00f3n conductual<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Para esta, tendremos en cuenta el <\/span><a href=\"https:\/\/es.wikipedia.org\/wiki\/Comportamiento_del_consumidor\"><span style=\"font-weight: 400;\">comportamiento de los usuarios<\/span><\/a><span style=\"font-weight: 400;\">, incluyendo patrones de uso, sensibilidad al precio, lealtad a la marca, b\u00fasqueda de beneficios y respuesta frente a un determinado producto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veamos las variables para tener en cuenta:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-B\u00fasqueda del beneficio: Aqu\u00ed se observar\u00e1n los diferentes beneficios que buscan los compradores al momento de elegir un producto: (Est\u00e1ndares de calidad, financiaci\u00f3n, asesor\u00edas, cumplimientos, entre otros)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Ocasi\u00f3n de compra: Se podr\u00e1 segmentar al comprador de la siguiente manera seg\u00fan su frecuencia de compra: (frecuente, media, espor\u00e1dica)<\/span><\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_10158\" class=\"cp-popup-container cp-popup-live-wrap cp_style_10158 cp-module-inline cpro-open \" data-style=\"cp_style_10158\" data-module-type=\"inline\" data-class-id=\"10158\" data-styleslug=\"in-content-bottom-700x400-banner\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '10158' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '10158' data-section='configure' value='[]' ><style id='cp_popup_style_10158' type='text\/css'>.cp_style_10158 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_10158 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:5px 5px 5px 5px;mobile-breakpoint:767;}.cp_style_10158 #panel-1-10158 .cp-target:hover { }.cp_style_10158 #panel-1-10158 { }.cp_style_10158 .cp-popup-content { width:700px;height:300px;background-color:rgba(255,255,255,0.01);background-blend-mode: overlay;background-repeat :no-repeat;background-position :center;background-size :cover;}@media ( max-width: 767px ) {.cp_style_10158 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:5px 5px 5px 5px;mobile-breakpoint:767;}.cp_style_10158 #panel-1-10158 .cp-target:hover { }.cp_style_10158 #panel-1-10158 { }.cp_style_10158 .cp-popup-content { width:320px;height:137px;background-color:#8c8c8c;background-blend-mode: overlay;background-repeat :repeat;background-position :center;background-size :contain;}}.cp_style_10158 .cp-popup .cpro-form .cp-form-input-field{ 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237px;z-index:3;}@media ( max-width: 767px ) {.cp_style_10158 #cp_button-1-10158 .cp-target { font-family:inherit;font-style:Bold;font-weight:Bold;font-size:6px;letter-spacing:0px;text-align:center;color:#ffffff;background:#ff8800;width:93px;height:17px;padding:0px 15px 0px 15px;}.cp_style_10158 #cp_button-1-10158 .cp-target:hover { color:#ffffff;background:#ffbb00;}.cp_style_10158 #cp_button-1-10158 .cp-target { border-style:none;}.cp_style_10158 #cp_button-1-10158 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10158 #cp_button-1-10158 .cp-target { border-color:#757575;}.cp_style_10158 #cp_button-1-10158 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10158 #cp_button-1-10158 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10158 #cp_button-1-10158 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10158 #cp_button-1-10158 .cp-target { border-radius:5px 5px 5px 5px;}.cp_style_10158 #cp_button-1-10158 .cp-target ~ .cp-field-shadow { border-radius:5px 5px 5px 5px;}.cp_style_10158 #cp_button-1-10158 .cp-target > .cp-close-link { border-radius:5px 5px 5px 5px;}.cp_style_10158 #cp_button-1-10158 .cp-target > .cp-close-image { border-radius:5px 5px 5px 5px;}.cp_style_10158 #cp_button-1-10158 .cp-target { }.cp_style_10158 #cp_button-1-10158 .cp-target ~ .cp-field-shadow { }.cp_style_10158 #cp_button-1-10158 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10158 #cp_button-1-10158 .cp-target:hover { }.cp_style_10158 #cp_button-1-10158 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10158 #cp_button-1-10158 { left: 177px;top: 111px;z-index:3;}}@media ( max-width: 767px ) {.cp_style_10158 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step cp-img-lazy cp-bg-lazy cp-inline    cp-middle  cp-panel-1\"  data-cp-src=\"[&quot;16425|https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2025\/02\/MOAC-448-Design-In-content-Promo-700_300-v2.jpg|full&quot;,&quot;16425|https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2025\/02\/MOAC-448-Design-In-content-Promo-700_300-v2.jpg|full&quot;]\" data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content Promo Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_button-1-10158\" class=\"cp-field-html-data   cpro_count_conversion cp-none\" data-type=\"cp_button\"   data-action=\"goto_url\" data-step=\"1\"   data-redirect=\"https:\/\/www.openenglish.com\/promociones\/?utm_source=organic&#038;utm_medium=blog&#038;utm_campaign=blog-Banner_In-Content_Promo-adult&#038;utm_term=Oferta-Especial_02052025\" data-redirect-target=\"_self\"    >\r\n\t<div class=\"cp-rotate-wrap\"><button type=\"button\" class=\" cp-target cp-field-element cp-button cp-button-field\"  data-success-message=\"Thank You for Subscribing!\" data-get-param=\"false\">\u00a1Quiero mi oferta!<\/button>\r\n\t<div class=\"cp-btn-tooltip\"><\/div>\r\n<\/div><\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_10158' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"10158\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span><a href=\"https:\/\/www.eaeprogramas.es\/empresa-familiar\/que-es-la-fidelizacion-de-clientes-y-por-que-es-importante\"><span style=\"font-weight: 400;\">Fidelidad a la\u00a0marca<\/span><\/a><span style=\"font-weight: 400;\">: Aqu\u00ed clasificar\u00e1s el <\/span><span style=\"font-weight: 400;\">nivel de fidelidad<\/span><span style=\"font-weight: 400;\"> que tiene con la marca, este se ver\u00e1 cuando ya tengas tiempo en el mercado (Alta, media baja). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segmentar a tu p\u00fablico objetivo es uno de los pasos m\u00e1s fundamentales para lograr el <\/span><span style=\"font-weight: 400;\">\u00e9xito de tus estrategias<\/span><span style=\"font-weight: 400;\">, pero es solo el comienzo de un gran recorrido.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1Sin clientes no hay empresas!, por lo que crear esas estrategias geniales y efectivas para atraerlos, mantenerlos y fidelizarlos, se convierte en la prioridad de todos los d\u00edas de los departamentos de Marketing de las empresas. El reto entonces, comienza en conocerlos e identificar sus necesidades y comportamiento, \u00bfy c\u00f3mo lo puedes lograr? A trav\u00e9s [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":15926,"comment_status":"open","ping_status":"closed","sticky":false,"template":"post-2021.php","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[204],"tags":[],"class_list":["post-15778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-habilidades-profesionales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los 4 Tipos de Segmentaci\u00f3n de Mercados | Open English<\/title>\n<meta name=\"description\" content=\"La segmentaci\u00f3n del mercado es el inicio para hacer de las campa\u00f1as de marketing un \u00e9xito. 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