{"id":15756,"date":"2024-07-26T22:18:00","date_gmt":"2024-07-27T02:18:00","guid":{"rendered":"https:\/\/www.stg.openenglish.com\/blog\/es\/?p=15756"},"modified":"2024-07-26T22:18:00","modified_gmt":"2024-07-27T02:18:00","slug":"7-ps-del-marketing","status":"publish","type":"post","link":"https:\/\/www.stg.openenglish.com\/blog\/es\/7-ps-del-marketing\/","title":{"rendered":"Estas son las 7 P\u00b4s del Marketing"},"content":{"rendered":"<p>Las 7 P\u2019s del Marketing Mix son herramientas que te ayudan a diagnosticar la situaci\u00f3n actual de un negocio y tomar decisiones con respecto a los objetivos deseados.<\/p>\n<h2>En primer lugar, \u00bfqu\u00e9 es el marketing?<\/h2>\n<p>El Marketing es la disciplina cuyo objetivo es identificar las necesidades de los consumidores y actuar en consecuencia para satisfacerlas.<\/p>\n<p>Lo que busca es promover un\u00a0<a href=\"https:\/\/marketingdecontenidos.com\/producto-o-servicio\/\">producto o servicio<\/a>\u00a0hacia el mercado; participa desde la creaci\u00f3n del producto hasta las acciones que se realizan luego de la compra. Busca asegurar que el producto se posiciones y se venda.<\/p>\n<p>El mercadeo aporta una visi\u00f3n de estrategia a la venta, enfoca todos sus esfuerzos en las diferentes\u00a0<a href=\"https:\/\/www.gestiopolis.com\/areas-funcionales-de-una-empresa\/\">\u00e1reas de la organizaci\u00f3n<\/a>\u00a0para generar mejores resultados.<\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_10149\" class=\"cp-popup-container cp-popup-live-wrap cp_style_10149 cp-module-inline cpro-open \" data-style=\"cp_style_10149\" data-module-type=\"inline\" data-class-id=\"10149\" data-styleslug=\"in-content-top-700x400-banner\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '10149' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '10149' data-section='configure' value='[]' ><style id='cp_popup_style_10149' type='text\/css'>.cp_style_10149 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_10149 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:3px 3px 3px 3px;mobile-breakpoint:767;}.cp_style_10149 #panel-1-10149 .cp-target:hover { }.cp_style_10149 #panel-1-10149 { }.cp_style_10149 .cp-popup-content { width:700px;height:300px;background-color:#fff;}@media ( max-width: 767px ) {.cp_style_10149 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:3px 3px 3px 3px;mobile-breakpoint:767;}.cp_style_10149 #panel-1-10149 .cp-target:hover { }.cp_style_10149 #panel-1-10149 { }.cp_style_10149 .cp-popup-content { width:320px;height:137px;background-color:#fff;}}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:13px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 10px 0px 10px;}.cp_style_10149 #form_field-10149 .cp-target:hover { }.cp_style_10149 #form_field-10149 placeholder { color:#666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_10149 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_10149 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_10149 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_10149 #form_field-10149 { }@media ( max-width: 767px ) {.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:6px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 0px 0px 0px;}.cp_style_10149 #form_field-10149 .cp-target:hover { }.cp_style_10149 #form_field-10149 placeholder { color:#666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_10149 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_10149 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_10149 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_10149 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_10149 #form_field-10149 { }}.cp_style_10149 #cp_image-1-10149 .cp-target { width:700px;height:300px;}.cp_style_10149 #cp_image-1-10149 .cp-target:hover { }.cp_style_10149 #cp_image-1-10149 .cp-target { border-style:none;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-color:#757575;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target { }.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { }.cp_style_10149 #cp_image-1-10149 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10149 #cp_image-1-10149 .cp-target:hover { }.cp_style_10149 #cp_image-1-10149 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10149 #cp_image-1-10149 { left: 0px;top: 0px;z-index:2;}@media ( max-width: 767px ) {.cp_style_10149 #cp_image-1-10149 .cp-target { width:320px;height:137px;}.cp_style_10149 #cp_image-1-10149 .cp-target:hover { }.cp_style_10149 #cp_image-1-10149 .cp-target { border-style:none;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-color:#757575;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10149 #cp_image-1-10149 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_10149 #cp_image-1-10149 .cp-target { }.cp_style_10149 #cp_image-1-10149 .cp-target ~ .cp-field-shadow { }.cp_style_10149 #cp_image-1-10149 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10149 #cp_image-1-10149 .cp-target:hover { }.cp_style_10149 #cp_image-1-10149 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10149 #cp_image-1-10149 { left: 0px;top: 0px;z-index:2;}}@media ( max-width: 767px ) {.cp_style_10149 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content Curso Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_image-1-10149\" class=\"cp-field-html-data   cpro_count_conversion oealt-cursobnr cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"goto_url\" data-step=\"1\" data-redirect=\"https:\/\/www.openenglish.com\/curso\/?utm_source=organic&#038;utm_medium=blog.openenglish.com&#038;utm_campaign=ALL-20220824-generic-curso_funnel-content_banner700x400-Adult-track1&#038;utm_term=\" data-redirect-target=\"_self\"   >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-cp-src=\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/Curso-de-Ingles-Blog-Banner-v001.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-1\" alt=\"Curso de Ingles Blog Banner v001\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_10149' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"10149\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<p>Es determinante el mercadeo en cualquier negocio. Es muy importante que exista un equipo dedicado al Marketing porque es lo que diferencia en el posicionamiento la sostenibilidad de la empresa m\u00e1s all\u00e1 del producto.<\/p>\n<p>El marketing o mercadeo, da valor a\u00a0<a href=\"https:\/\/es.fundspeople.com\/news\/como-evaluar-el-valor-de-una-empresa-a-largo-plazo\">la empresa en el corto y en el largo plazo<\/a>. Una de las herramientas que utiliza el mercadeo para diagnostica la situaci\u00f3n actual de una empresa y as\u00ed tomar decisiones determinantes son: \u00ablas 7 Ps\u00bb. \u00a1Enseguida las conocer\u00e1s!<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfQui\u00e9n cre\u00f3 las 7 P&#8217;s del marketing?<\/h2>\n<p>En general, el Marketing Mix es un concepto que se asocia al gur\u00fa del marketing moderno, Philip Kotler, debido a su abordaje en m\u00faltiples conferencias y libros.<\/p>\n<p>No obstante, no hay un creador espec\u00edfico del concepto y, desde la d\u00e9cada de los 60, ya se hablaba de 4 P&#8217;s: Precio, Promoci\u00f3n, Producto y Plaza.<\/p>\n<p>Luego, en los 80, Kotler y otros expertos, como Bernard Booms y Mary Bitner, empezaron a mencionar nuevas P&#8217;s, llevando a que los conceptos de Personas, Presencia y Procesos se sumaran a este mix.<\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_10153\" class=\"cp-popup-container cp-popup-live-wrap cp_style_10153 cp-module-inline cpro-open \" data-style=\"cp_style_10153\" data-module-type=\"inline\" data-class-id=\"10153\" data-styleslug=\"in-content-middle-700x400-banner\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '10153' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '10153' data-section='configure' value='[]' ><style id='cp_popup_style_10153' type='text\/css'>.cp_style_10153 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_10153 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:3px 3px 3px 3px;mobile-breakpoint:767;}.cp_style_10153 #panel-1-10153 .cp-target:hover { }.cp_style_10153 #panel-1-10153 { 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.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_10153 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_10153 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_10153 #form_field-10153 { }@media ( max-width: 767px ) {.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:6px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 10px 0px 10px;}.cp_style_10153 #form_field-10153 .cp-target:hover { }.cp_style_10153 #form_field-10153 placeholder { color:#666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_10153 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_10153 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_10153 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_10153 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_10153 #form_field-10153 { }}.cp_style_10153 #cp_image-1-10153 .cp-target { width:700px;height:300px;}.cp_style_10153 #cp_image-1-10153 .cp-target:hover { }.cp_style_10153 #cp_image-1-10153 .cp-target { border-style:none;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-color:#757575;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target { }.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { }.cp_style_10153 #cp_image-1-10153 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10153 #cp_image-1-10153 .cp-target:hover { }.cp_style_10153 #cp_image-1-10153 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10153 #cp_image-1-10153 { left: 0px;top: 0px;z-index:2;}@media ( max-width: 767px ) {.cp_style_10153 #cp_image-1-10153 .cp-target { width:320px;height:137px;}.cp_style_10153 #cp_image-1-10153 .cp-target:hover { }.cp_style_10153 #cp_image-1-10153 .cp-target { border-style:none;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-color:#757575;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_10153 #cp_image-1-10153 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_10153 #cp_image-1-10153 .cp-target { }.cp_style_10153 #cp_image-1-10153 .cp-target ~ .cp-field-shadow { }.cp_style_10153 #cp_image-1-10153 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_10153 #cp_image-1-10153 .cp-target:hover { }.cp_style_10153 #cp_image-1-10153 .cp-target:hover ~ .cp-field-shadow { }.cp_style_10153 #cp_image-1-10153 { left: 0px;top: 0px;z-index:2;}}@media ( max-width: 767px ) {.cp_style_10153 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content Test Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_image-1-10153\" class=\"cp-field-html-data   cpro_count_conversion oealt-testbnr cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"goto_url\" data-step=\"1\" data-redirect=\"https:\/\/www.openenglish.com\/test-de-ingles\/?utm_source=organic&#038;utm_medium=blog.openenglish.com&#038;utm_campaign=ALL-20220825-generic-leveling_test_funnel-content_banner700x400-Adult-track1&#038;utm_term=\" data-redirect-target=\"_self\"   >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-cp-src=\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2022\/08\/Test-de-Ingles-Blog-Banner-v001.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-1\" alt=\"Test de Ingles Blog Banner v001\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_10153' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"10153\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<h2>\u00bfCu\u00e1les son las siete P&#8217;s del marketing?<\/h2>\n<p>Se trata de siete conceptos diferentes que buscar\u00e1n analizar la empresa en todas sus \u00e1reas. Son los siguientes:<\/p>\n<ol>\n<li>Producto<\/li>\n<li>Precio<\/li>\n<li>Plaza<\/li>\n<li>Promoci\u00f3n<\/li>\n<li>Personas<\/li>\n<li>Presencia<\/li>\n<li>Procesos<\/li>\n<\/ol>\n<p>Ahora s\u00ed, vamos a hablar de cada uno de estos conceptos para poder empezar a identificar cu\u00e1les son\u00a0<a href=\"http:\/\/www.100negocios.com\/fortalezas-y-debilidades-de-una-empresa\">las fortalezas y las debilidades de tu empresa<\/a>, y as\u00ed poder crear estrategias que puedan ayudarla a crecer y a mejorar el posicionamiento dentro del mercado.<\/p>\n<h3>La primera \u00abP\u00bb es el Producto<\/h3>\n<p>Producto es todo aquello que se puede ofrecer en el mercado. Puede ser un bien f\u00edsico o un servicio, una persona o una idea.<\/p>\n<p>Comprende atributos tangibles como:<\/p>\n<ul>\n<li>El packaging<\/li>\n<li>El dise\u00f1o<\/li>\n<li>La variedad<\/li>\n<\/ul>\n<p>y otros intangibles como:<\/p>\n<ul>\n<li>La marca<\/li>\n<li>Los valores que representa<\/li>\n<\/ul>\n<p>El producto y la soluci\u00f3n a una necesidad. La caracter\u00edstica principal es la evoluci\u00f3n en el tiempo; las necesidades de los clientes evolucionan y por eso los productos tienen que evolucionar junto con esta necesidad para satisfacer constantemente esas necesidades.<\/p>\n<h3>La \u00abP\u00bb n\u00famero 2 es el Precio<\/h3>\n<p>El Precio es el valor que el cliente est\u00e1 dispuesto a pagar a cambio de tu producto o servicio. Esto es un aspecto muy sensible de la estrategia porque tenemos que tener en cuenta a qui\u00e9n le ofrecemos nuestros\u00a0<a href=\"https:\/\/www.gestiopolis.com\/diferencias-producto-servicio\/\">productos o servicios<\/a>.<\/p>\n<p>El comprador debe estar en condiciones de pagar el producto; y este, debe ser atractivo frente a otros competidores.<\/p>\n<p>El precio se construye a partir de factores internos como los costos y beneficios esperados y factores externos como la competencia y la demanda.<\/p>\n<p>El precio en este sentido, tenemos que pensarlo ante la competencia si va a ser m\u00e1s econ\u00f3mico o m\u00e1s caro que la competencia y si muchas personas est\u00e1n dispuestos a comprar nuestro producto.<\/p>\n<p>Tengamos en cuenta que una marca puede ofrecer diferentes categor\u00edas de precios, puede haber productos premium o producto m\u00e1s econ\u00f3micos.<\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_13581\" class=\"cp-popup-container cp-popup-live-wrap cp_style_13581 cp-module-inline cpro-open \" data-style=\"cp_style_13581\" data-module-type=\"inline\" data-class-id=\"13581\" data-styleslug=\"in-content-bottom-700x400-banner-5\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '13581' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '13581' data-section='configure' value='[]' ><style id='cp_popup_style_13581' type='text\/css'>.cp_style_13581 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_13581 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:5px 5px 5px 5px;mobile-breakpoint:767;}.cp_style_13581 #panel-1-13581 .cp-target:hover { }.cp_style_13581 #panel-1-13581 { }.cp_style_13581 .cp-popup-content { width:700px;height:300px;background-color:#fff;}@media ( max-width: 767px ) {.cp_style_13581 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:5px 5px 5px 5px;mobile-breakpoint:767;}.cp_style_13581 #panel-1-13581 .cp-target:hover { }.cp_style_13581 #panel-1-13581 { }.cp_style_13581 .cp-popup-content { width:320px;height:137px;background-color:#fff;}}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:13px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 10px 0px 10px;}.cp_style_13581 #form_field-13581 .cp-target:hover { }.cp_style_13581 #form_field-13581 placeholder { color:#666;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_13581 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_13581 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_13581 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_13581 #form_field-13581 { }@media ( max-width: 767px ) {.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:6px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 0px 0px 0px;}.cp_style_13581 #form_field-13581 .cp-target:hover { }.cp_style_13581 #form_field-13581 placeholder { color:#666;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_13581 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_13581 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_13581 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_13581 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_13581 #form_field-13581 { }}.cp_style_13581 #cp_image-2-13581 .cp-target { width:700px;height:300px;}.cp_style_13581 #cp_image-2-13581 .cp-target:hover { }.cp_style_13581 #cp_image-2-13581 .cp-target { border-style:none;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-color:#757575;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target { }.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { }.cp_style_13581 #cp_image-2-13581 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_13581 #cp_image-2-13581 .cp-target:hover { }.cp_style_13581 #cp_image-2-13581 .cp-target:hover ~ .cp-field-shadow { }.cp_style_13581 #cp_image-2-13581 { left: 0px;top: 0px;z-index:4;}@media ( max-width: 767px ) {.cp_style_13581 #cp_image-2-13581 .cp-target { width:320px;height:137px;}.cp_style_13581 #cp_image-2-13581 .cp-target:hover { }.cp_style_13581 #cp_image-2-13581 .cp-target { border-style:none;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-color:#757575;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_13581 #cp_image-2-13581 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_13581 #cp_image-2-13581 .cp-target { }.cp_style_13581 #cp_image-2-13581 .cp-target ~ .cp-field-shadow { }.cp_style_13581 #cp_image-2-13581 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_13581 #cp_image-2-13581 .cp-target:hover { }.cp_style_13581 #cp_image-2-13581 .cp-target:hover ~ .cp-field-shadow { }.cp_style_13581 #cp_image-2-13581 { left: 0px;top: 0px;z-index:4;}}@media ( max-width: 767px ) {.cp_style_13581 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content LFA Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_image-2-13581\" class=\"cp-field-html-data   cpro_count_conversion  cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"goto_url\" data-step=\"1\" data-redirect=\"https:\/\/openenglish-adult.app.link\/gaF0xpUrODb?~channel=organic&#038;~feature=blog&#038;~campaign=iclfabnradlt\" data-redirect-target=\"_blank\"   >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-cp-src=\"https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2023\/11\/Descargar-Mejor-App-para-aprender-ingles-v005.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-2\" alt=\"Descargar Mejor App para aprender ingles v005\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_13581' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"13581\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<h3>La \u00abP\u00bb n\u00famero tres es Plaza<\/h3>\n<p>Plaza es el lugar donde el producto est\u00e1 disponible para su comercializaci\u00f3n. Tambi\u00e9n se conoce como\u00a0<strong>Log\u00edstica<\/strong>\u00a0o\u00a0<strong>Distribuci\u00f3n<\/strong>.<\/p>\n<p>Comprende figuras como las del\u00a0<strong>intermediario<\/strong>, quien asegura que los productos lleguen en tiempo y forma al consumidor final.<\/p>\n<h3>La cuarta \u00abP\u00bb es Promoci\u00f3n<\/h3>\n<p>La promoci\u00f3n son las acciones de\u00a0<strong>comunicaci\u00f3n<\/strong>\u00a0para dar a conocer el producto.<\/p>\n<p>Se utilizan diferentes t\u00e9cnicas de impulsi\u00f3n:<\/p>\n<ul>\n<li>Publicidad Tradicional y Digital<\/li>\n<li>Venta Personal<\/li>\n<li>Relaciones P\u00fablicas<\/li>\n<li>Promoci\u00f3n de Ventas<\/li>\n<\/ul>\n<h3>La quinta \u00abP\u00bb es Personas<\/h3>\n<p>Hoy en d\u00eda, es vital entender al cliente m\u00e1s all\u00e1 de un comprador, sino como un individuo con necesidades particulares, que deben ser atendidas.<\/p>\n<p>Generar una\u00a0<strong>cultura<\/strong>\u00a0<strong>organizacional<\/strong>\u00a0orientada hacia el cliente, donde todo el personal est\u00e9 involucrado.<\/p>\n<p>Construcci\u00f3n de\u00a0<strong>buenas<\/strong>\u00a0<strong>relaciones<\/strong>, y\u00a0<strong>experiencias<\/strong>\u00a0que generan\u00a0<strong>fidelizaci\u00f3n<\/strong>\u00a0de\u00a0<strong>marca<\/strong>.<\/p>\n<h3>La sexta \u00abP\u00bb es Procesos<\/h3>\n<p>Los Procesos son los m\u00e9todos a trav\u00e9s de los cuales los clientes son atendidos.<\/p>\n<p>Tener en cuenta la atenci\u00f3n personal, v\u00eda telef\u00f3nica y online (Social Media, Email Marketing, etc) es fundamental para los procesos.<\/p>\n<h3>La \u00abP\u00bb n\u00famero 7 es la Presencia<\/h3>\n<p>Presencia es el lugar donde el cliente tiene contacto con el negocio.<\/p>\n<ul>\n<li><strong>F\u00edsica<\/strong>: local comercial, stand<\/li>\n<li><strong>Virtual<\/strong>: sitio web, redes sociales<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_10158\" class=\"cp-popup-container cp-popup-live-wrap cp_style_10158 cp-module-inline cpro-open \" data-style=\"cp_style_10158\" data-module-type=\"inline\" data-class-id=\"10158\" data-styleslug=\"in-content-bottom-700x400-banner\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '10158' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '10158' data-section='configure' value='[]' ><style id='cp_popup_style_10158' type='text\/css'>.cp_style_10158 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_10158 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:5px 5px 5px 5px;mobile-breakpoint:767;}.cp_style_10158 #panel-1-10158 .cp-target:hover { }.cp_style_10158 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data-cp-src=\"[&quot;16425|https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2025\/02\/MOAC-448-Design-In-content-Promo-700_300-v2.jpg|full&quot;,&quot;16425|https:\/\/www.stg.openenglish.com\/blog\/es\/wp-content\/uploads\/sites\/2\/2025\/02\/MOAC-448-Design-In-content-Promo-700_300-v2.jpg|full&quot;]\" data-overlay-click =\"1\" data-title=\"OE Adult Latam In-Content Promo Banner 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_button-1-10158\" class=\"cp-field-html-data   cpro_count_conversion cp-none\" data-type=\"cp_button\"   data-action=\"goto_url\" data-step=\"1\"   data-redirect=\"https:\/\/www.openenglish.com\/promociones\/?utm_source=organic&#038;utm_medium=blog&#038;utm_campaign=blog-Banner_In-Content_Promo-adult&#038;utm_term=Oferta-Especial_02052025\" data-redirect-target=\"_self\"    >\r\n\t<div class=\"cp-rotate-wrap\"><button type=\"button\" class=\" cp-target cp-field-element cp-button cp-button-field\"  data-success-message=\"Thank You for Subscribing!\" data-get-param=\"false\">\u00a1Quiero mi oferta!<\/button>\r\n\t<div class=\"cp-btn-tooltip\"><\/div>\r\n<\/div><\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"May 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_10158' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"10158\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<p>Estas 7 Ps nos permiten diagnosticar la situaci\u00f3n actual de un negocio, de una empresa para tomar decisiones y crear estrategias efectivas, y tambi\u00e9n nos sirven para analizar a la competencia.<\/p>\n<p>Si quieres conocer m\u00e1s herramientas de marketing digital, qu\u00e9date atento a nuestros pr\u00f3ximos v\u00eddeos y d\u00e9janos tus comentarios sobre los contenidos que quieres tengamos en cuenta para ti.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las 7 P\u2019s del Marketing Mix son herramientas que te ayudan a diagnosticar la situaci\u00f3n actual de un negocio y tomar decisiones con respecto a los objetivos deseados. En primer lugar, \u00bfqu\u00e9 es el marketing? El Marketing es la disciplina cuyo objetivo es identificar las necesidades de los consumidores y actuar en consecuencia para satisfacerlas. [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":15932,"comment_status":"open","ping_status":"closed","sticky":false,"template":"post-2021.php","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[204],"tags":[],"class_list":["post-15756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-habilidades-profesionales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 P&#039;s del marketing: conoce cu\u00e1les son y en qu\u00e9 consisten<\/title>\n<meta name=\"description\" content=\"Descubre cu\u00e1les son las 7 P&#039;s del marketing y qu\u00e9 funci\u00f3n tienen dentro del proceso comercial de las empresas\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" 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